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E-Commerce: Business Tips and Recommendations

October 25, 2024 | By: PhotoBiz Knowledge Base

Starting an online store can feel overwhelming, but after you’ve followed our Getting Started Guide (either for Photography, Fine Art, or Retail), here are some final checks to help make sure everything’s ready for your customers!

Verify Your Merchant, Shipping, & Sales Tax Settings

Make sure:

  • Your chosen payment method is active so customers can complete their purchases.

    Learn More: Set Up Your Merchant

Set Up Order Notifications

In GENERAL SETTINGS, add your email address so you’ll receive notifications when an order comes in. This helps you stay updated on new orders and respond promptly to your customers.

Check Your Branding

Go to the Branding section in your account to ensure your logo, contact information, and other brand details are correct. This ensures your brand appears consistently in order receipts and across your site, creating a seamless experience for customers.

Learn More: How To Update Your Branding

Add Images to Products, Scheduler, Services, & Packages

A clear image helps customers visualize your offerings, so we recommend adding images to all products, scheduler, packages, and services on your store. Quality images enhance your store's appeal and help customers understand exactly what they’re purchasing.

Use Categories & Price Lists

Organize your offerings by categories to make it easier for customers to find what they need. For instance:

  • This helps customers quickly locate items and makes for a smoother shopping experience, especially when you create a price list to refine the options your client has available to them.

    Learn More: How To Create A Price List

Run a Test Order

If you’re new to PhotoBiz ECommerce, try a test order to see your site from the customer's perspective. An easy way to do this is by creating a gift card to use in the test order. Running a test order lets you:

  • Experience the checkout process.
  • Ensure order receipts, branding, and notifications look as expected.
  • Confirm that all parts of your order process work smoothly before receiving real orders.

Following these final steps will help ensure a professional, user-friendly experience for your customers. You're all set for a smooth launch—happy selling!

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