How should I set up my Fine Art images as products?

How to Sell Fine Art Prints as Products Without Using Client Galleries

Overview

You can sell fine art prints directly on your PhotoBiz website using ECommerce Products. This setup is ideal if you want to sell individual pieces of artwork without using Client Galleries.

Products create a clean online store experience where visitors can view each artwork, read details about the piece, and choose from available sizes, materials, finishes, or framing options. By using product options and sub-options, you can offer multiple print choices without creating a separate product for every size.

This guide walks you through how to create a fine art print product, add artwork images, set up print size options, and hide the base price until a customer makes a selection. You will also learn how to save time by copying products and using the Image Clipboard when adding multiple pieces to your store.

Need inspiration before you begin? Take a look at our Fine Art design samples to see how other artists present their work.

Prerequisites

Before you begin, make sure you have:

An active PhotoBiz account
At least one merchant or payment method connected
Artwork image files ready to upload
Print sizes, materials, and prices prepared

If you have not connected a merchant yet, see How Do I Set Up A New Merchant?

STEP ONE

Log into your PhotoBiz account and click ECOMMERCE in the left-side menu.

This opens your ECommerce dashboard, where you can manage products, orders, payments, shipping, and other online selling tools.

STEP TWO

At the top of the ECommerce Dashboard, hover over SELL ONLINE, then click PRODUCTS from the dropdown menu.

This opens your product management area. This is where you can create, edit, organize, and manage the products available for purchase on your website.

STEP THREE

Click NEW PRODUCT to create a new product.

This opens the product setup screen where you will enter the main details for the artwork you want to sell.

If you plan to sell multiple types of artwork, such as landscapes, portraits, collections, or limited editions, consider creating Product Categories first. Categories help keep your store organized and make it easier for customers to browse your artwork.

If you plan to sell several fine art prints with the same sizes, finishes, or framing options, you can create one product first and use it as a template. After the first product is fully set up, you can copy the product and update the name, description, images, category, and artwork-specific details for each new piece. This saves time because you do not have to rebuild the same product options one at a time.

STEP FOUR

Add the main details for your artwork.

Use the Product Name field for the title of your artwork. Use the Description field to share the story, inspiration, medium, edition details, limited edition information, or other helpful details about the piece.

Set the Price to $0.00 for now. This allows the final price to be controlled by the print size, material, or finish options you add later.

Leave the Image Requirement field blank. Fine art print products do not require the customer to upload an image because they are purchasing your artwork.

Review the additional product settings before continuing. Enable Charge Tax if tax should apply to the product. Enable Charge Shipping if you will be shipping physical prints. Use Additional Shipping Cost if this artwork requires an extra shipping charge. Turn Active on when you are ready for the product to be available on your website.

Click CREATE PRODUCT to save the product and continue editing.

STEP FIVE

Click the IMAGES tab on the left side of the product editor to add artwork images.

Upload your main artwork image first. This is the primary image customers will see when viewing the product. You can also add additional images, such as framed examples, close-up details, room mockups, paper texture samples, or alternate views.

If you are adding several products, you can upload your artwork images to the Image Clipboard first. The Image Clipboard lets you store images in your account so you can insert them into products without uploading each image one at a time during product setup. This is helpful when you are creating multiple fine art print products at once.

After adding an image to the product, click the image thumbnail in your dashboard to add a title, description, and alt text. Alt text helps describe the image for accessibility and search engines.

STEP SIX

Click the OPTIONS tab, then click NEW OPTION to create a print size option.

Use the Option Name field to enter a clear prompt for your customer, such as Select Your Print Size.

Use the Display Price setting to control whether pricing appears next to each print size or only in the total amount. Set the option to Required so customers must choose a print size before adding the product to their cart.

Click SAVE CHANGES to create the option.

STEP SEVEN

Add your print sizes and pricing as sub-options.

Under the option you created, add a sub-option for each available size or variation. For example, you may add sizes such as 8x10, 11x14, 16x20, or 24x36.

Use the Sub-Option Name field for the print size, material, or finish. Use the Additional Price field to enter the price for that selection.

You can also enable the Text Field option if you want buyers to add notes, or upload an image if you want to show a specific preview for that size or finish.

Click ADD OPTION to save each sub-option. Repeat this process for every size, material, finish, or upgrade you want to offer.

STEP EIGHT

Add any additional options your customers should choose before checkout.

You can create separate options for other print choices, such as material, framing, finish, border style, or personalization. For example, you may create an option called Select Your Finish with sub-options for Matte, Glossy, or Canvas.

Options act as the question you are asking the customer. Sub-options act as the answers they can choose.

For example, Select Your Print Size is the option. 8x10, 11x14, and 16x20 are the sub-options.

STEP NINE

Review how your pricing will work at checkout.

The final product price is calculated based on the customer’s selections. Since the base product price is set to $0.00, the total price comes from the additional price added to each selected sub-option.

For example, if the base price is $0.00 and the customer selects an 8x10 Print with an additional price of $50.00, the total price is $50.00.

If the customer selects an 11x14 Print with an additional price of $75.00, the total price is $75.00.

Any additional upgrades, such as framing, canvas, or personalization, are added automatically during checkout. Customers will see the price update as they make their selections.

FINAL STEP

Hide the $0.00 base price from the product display.

To prevent customers from seeing $0.00 before choosing a print size, hover over SETTINGS at the top of the ECommerce control panel, then click GENERAL.

Scroll to the setting labeled When the price of an item is set to $0.00. Select Hide price until greater than $0.00, then click SAVE CHANGES.

Once this setting is saved, your product will not display a $0.00 price before a customer chooses a paid option. Customers will be able to view the artwork, select their preferred print size or finish, and see the correct price before adding the product to their cart.

Additional Options and Helpful Notes

Product options are a flexible way to sell fine art prints without creating a separate product for each size or finish. This keeps your store easier to manage and gives customers a cleaner shopping experience.

You can use product options for:

Print sizes
Paper types
Canvas options
Framing upgrades
Finish types
Limited edition choices
Signed print upgrades
Custom notes or personalization

For best results, include clear product descriptions and high-quality preview images. Customers are more likely to purchase when they understand the artwork, available sizes, materials, shipping expectations, and final presentation.

If you sell both open edition and limited edition prints, explain that clearly in the product description so customers know what they are purchasing.

Faster Workflow for Multiple Fine Art Prints

If you are adding several pieces of artwork to your store, create one complete fine art print product first. Include your standard size, material, finish, shipping, and framing options.

Once that product is complete, make a copy of it for each additional artwork. Then update the product name, description, artwork images, category, and any artwork-specific details. This helps keep your pricing and options consistent across your store.

You can also upload your artwork images to the Image Clipboard before building your products. This makes it easier to insert images as you create or update each product, instead of uploading files individually inside every product.

Troubleshooting and FAQs

Why should the base price be set to $0.00?

Setting the base price to $0.00 allows the print size, material, or finish selection to control the final price. This works well when the same artwork is available in multiple sizes or variations.

Why is $0.00 showing on my product?

If $0.00 appears on the product page, update your ECommerce general settings. Go to SETTINGS, click GENERAL, then set When the price of an item is set to $0.00 to Hide price until greater than $0.00.

Can I sell framed and unframed versions of the same artwork?

Yes. You can create an additional product option for framing. For example, you can create an option called Select Framing and add sub-options such as Unframed, Black Frame, White Frame, or Natural Wood Frame.

Can I charge shipping for fine art prints?

Yes. Enable Charge Shipping on the product if you are shipping physical prints. You can also add an additional shipping cost if larger or framed prints require special packaging.

Can I copy a product instead of creating each fine art print from scratch?

Yes. This is a great option if your fine art prints use the same sizes, finishes, framing choices, or shipping settings. Create one product first, then copy it and update the artwork-specific details for each new piece.

Learn More: How To Copy A Product

Can I use the Image Clipboard to add product images faster?

Yes. You can upload images to the Image Clipboard and insert them into products from there. This is helpful when you are adding several artwork products and do not want to upload each image individually during product setup.

Should I use Products or Client Galleries for fine art sales?

Use Products when you want to sell finished artwork as individual store items. This works well for fine art prints, canvas prints, framed artwork, and collections.

Use Client Galleries when you are selling images from a private gallery, event, portrait session, wedding, or proofing workflow.

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