SEO Resources & Best Practices for Photographers
Search Engine Optimization (SEO) is one of the most powerful tools you can use to grow your photography business online. With strong SEO practices, your website can appear higher in search results, helping more potential clients discover your work.
This article pulls together essential SEO tips and all of the PhotoBiz resources and services available to help photographers succeed with SEO.
Why SEO Matters for Photographers
SEO helps search engines (like Google) understand and recommend your website to people searching for photography services. By optimizing your website content, metadata, images, and blog posts, you make it easier for clients to find you online.
Best Practices for SEO
STEP ONE:
Customize Your Metadata
Use the SEO button in your PhotoBiz Website Builder to edit your titles and descriptions. Customizing these fields helps search engines clearly understand what each page is about.
Learn more: Customizing SEO Data on Pages
STEP TWO:
Incorporate Keywords
Think about the words and phrases potential clients will type into Google when searching for your services (for example: “Greensboro NC Wedding Photographer”). Use those keywords naturally throughout your website text, page titles, and blog posts.
Learn more: Creating Quality Content for SEO
STEP THREE:
Optimize Your Images
Search engines can’t “see” your photographs, so adding descriptive alt text ensures they know what your images represent. Alt text also improves accessibility for visually impaired users. Our Ask PhotoBiz AI writing assistant will scan your images and create alt text for you.
Learn more: Add Alt Text To Your Images
STEP FOUR:
Improve Blogging Practices
Blogging is a great way to showcase your latest work, share helpful tips, and add fresh keyword-rich content to your site. High-quality blog posts improve your authority and help search engines recognize your website as active and relevant.
Learn more: Creating Blog Content on PhotoBiz
STEP FIVE:
Monitor Performance with Google Search Console
Set up Google Search Console to track how your website performs in search results. You’ll be able to see which pages are indexed, what search terms people are using to find your site, and any issues that need fixing.
Learn more: Google Search Console Setup & Rank Checking
Additional SEO Resources from PhotoBiz
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SEO Presentation – Watch our recorded overview of foundational SEO techniques.
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PhotoBiz Live AMA (Ask Me Anything) – Join a recorded session with an SEO expert who answers photographers’ most common SEO questions.
August 22, 2025 PhotoBiz Live AMA about SEO
April 5, 2025 PhotoBiz Live AMA about SEO
PhotoBiz SEO Services
If you’d like professional help to accelerate your SEO success, PhotoBiz offers two expert services:
SEO Go Service
Take your website to the next level with our SEO Go program. You’ll work one-on-one with a certified SEO expert who will:
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Review your performance and recommend changes
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Optimize your website data (titles, descriptions, keywords)
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Set up Google Analytics & Google Search Console tracking
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Provide ongoing monthly traffic reports, analysis, and action steps
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Continuously monitor your site to keep you on track
SEO Go Plans:
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SEO Go – $350 one-time setup + $150/month
Includes initial strategy, optimization, monthly reporting, quarterly meetings, and recommendations. -
SEO Go Plus – $350 one-time setup + $250/month
Everything in SEO Go, plus 2 blog articles monthly (targeted content) and 1 monthly email newsletter.
Call 866.463.7620 or visit the Premium Upgrades section of your PhotoBiz control panel to purchase SEO Go.
SEO Coaching
Prefer a hands-on learning experience? SEO Coaching is a one-hour, personalized, one-on-one virtual training session with one of our in-house web and marketing experts. You’ll learn SEO strategies tailored to your photography business and get guidance you can apply immediately.
How a Coaching Session Works:
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Purchase a session – Buy from the Premium Upgrades section of your control panel or at education.photobiz.com/coaching.
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Schedule your coaching session – You’ll receive a link to pick your time.
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Meet with your personal coach – Join a live Zoom meeting and bring your SEO questions.
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Get a recording of your session – You’ll receive a replay link you can review anytime.
Call 866.463.7620 or visit the Premium Upgrades section of your PhotoBiz control panel to book a Coaching session.
FINAL STEP
By combining SEO best practices with the resources and services available through PhotoBiz, you’ll strengthen your online presence and attract more clients to your photography business.
If you’d like to purchase SEO Go or book SEO Coaching, our Passionate Support Team is here for you. You can reach us Monday – Friday, 9 AM – 6 PM EST by phone at 866.463.7620, live chat, or support ticket.
