How To Customize SEO For Pages On Your PhotoBiz Website

How To Customize SEO For PhotoBiz Website Pages

PhotoBiz includes a powerful set of SEO tools built into the website builder to make sure you have everything you need to build up and maintain your rankings with Google, Bing, and the other search engines.

How to Customize SEO for PhotoBiz Website Pages

Overview

Every page in the PhotoBiz Website Builder includes SEO settings that help search engines understand its content. These settings let you review or customize the meta title, meta description, meta keywords, Friendly URL, page-level tracking code, and schema markup for an individual page.

You can use ASK PHOTOBIZ AI to generate page-specific metadata and schema markup, or you can enter your own information manually. This guide walks you through customizing a page’s metadata and explains the additional SEO options available in the page editor.

Why Customize SEO for Your Website Pages?

Custom SEO settings give you more control over how search engines interpret each page. They are especially helpful for important pages such as your:

Home page
About page
Services pages
Contact page
Portfolio or gallery pages
Location-specific pages
Campaign or landing pages

For best results, each important page should have metadata that accurately describes its visible content.

STEP ONE

This opens the PhotoBiz Website Builder, where you can view and manage the pages on your website.

STEP TWO

Select the website page you want to optimize. After the page opens, click SEO in the top-right corner of the page editor.

STEP THREE

The SEO panel will open on the right side of the screen. This panel includes the metas, friendly url, tracking, and schema sections for the selected page.

STEP FOUR

The metas section opens first. Review the Search Engine Preview, meta title, meta description, and meta keywords.

The Search Engine Preview provides an example of how the page may appear in search results. Google, Bing, and other search engines may display different wording based on the page content and the words someone searches for.

Your page can use Auto or Custom metadata. Auto uses information from the page and your website settings to create metadata automatically. Custom lets you control the meta title, meta description, and meta keywords.

If you created the page with the PhotoBiz AI Website Creator or PhotoBiz AI Page Creator, it may already include initial metadata. Review that information to make sure it accurately describes the page.

STEP FIVE

Choose how you want to create or update the page metadata.

To enter your own metadata, select Custom and complete the meta title, meta description, and meta keywords fields.

You can also click ASK PHOTOBIZ AI to generate page-specific metadata using your Business Profile and the content on the page. Review the generated wording and make any necessary changes before saving.

You can edit the suggestions to add a relevant service area, highlight a specific photography service, or more accurately describe the visible page content.

Create a unique meta title and meta description for each important page. Google does not use the meta keywords tag as a search ranking factor, so focus primarily on accurate page content, a descriptive meta title, and a useful meta description.

FINAL STEP

Review the Search Engine Preview and confirm that the metadata accurately represents the page. When you are ready, click SAVE CHANGES.

The Save button automatically applies the update to your website. There is no separate publish button.

Your changes are immediately added to the page, but they may not appear in Google or Bing right away. Search engines must crawl the page again before they can update its search listing.

Additional SEO Settings

The remaining sections of the SEO panel are optional. You only need to use them when they apply to the page you are editing.

Friendly URL

A Friendly URL is the custom page link, sometimes called a URL slug. A short, descriptive URL can help visitors and search engines understand the page topic.

Open friendly url and choose Custom from the dropdown menu. Enter a short phrase using letters, numbers, and hyphens.

For example, a wedding photography page could use:

greensboro-wedding-photography

Click SAVE CHANGES to apply the updated Friendly URL.

Be careful when changing the Friendly URL of an established page. Existing links, bookmarks, and search results may still point to the previous address.

See How To Change URL Slug for complete instructions.

Page-Level Tracking

Open tracking when you need to add third-party tracking code to this specific page.

Paste the code into the appropriate HEAD or BODY field based on the instructions provided by the tracking service. Page-level tracking may be useful for a campaign page, landing page, conversion page, or another page that requires its own tracking code.

Only add code from a provider you trust. Incorrect tracking code can interfere with the page or prevent the tracking tool from collecting data correctly.

Click SAVE CHANGES when you are finished.

See How To Add Tracking To Individual Pages for complete instructions.

Schema Markup

Open schema to add structured data to the selected page. Schema markup helps search engines understand specific information about the page, such as your business, services, location, products, events, or FAQs.

Click ASK PHOTOBIZ AI to generate schema markup without writing the code manually. PhotoBiz AI may use the page content and information saved in your Business Profile to create the markup.

Review the generated information before saving. Make sure your business name, services, location, contact details, and other information are accurate.

Using ASK PHOTOBIZ AI to generate schema counts as one PhotoBiz AI request for the month.

You can also paste valid schema markup that you created outside PhotoBiz. This option is intended for advanced users who are familiar with structured data. Most manually created schema markup uses JSON-LD format.

Schema should accurately match the visible content of the page. Do not copy the same page-specific schema across multiple pages unless the information applies to each one.

See How to Add Schema Markup to Your PhotoBiz Website for complete instructions.

Tips for Writing Better Page Metadata

Create a unique meta title and meta description for each important page. The wording should be specific enough to distinguish the page from the rest of your website.

Include your service area when it is relevant. Avoid adding locations or services that are not supported by the visible page content.

Write naturally for potential clients rather than repeating the same keyword several times.

For example, instead of using a general meta title such as:

Gallery

Use a more descriptive title such as:

Greensboro Wedding Photography Gallery | Studio Name

Instead of using a vague meta description such as:

View my photos.

Use a description that explains what the visitor will find:

Explore wedding photography from engagement sessions, ceremonies, and receptions throughout Greensboro and the surrounding Triad.

See What Is Website Metadata in PhotoBiz? for more information about meta titles, descriptions, and keywords.

Troubleshooting or FAQs

Why are my SEO changes not showing in Google yet?

Your changes are applied to your PhotoBiz website when you click SAVE CHANGES. However, Google and other search engines control when they crawl the page and update its search listing. This process may take time.

Does Google always display my meta title and description?

No. Search engines may select different wording from the page when they believe it better matches a visitor’s search. Your custom metadata still helps explain the page topic.

What should I do if the PhotoBiz AI suggestion is inaccurate?

Edit the generated information before saving it. Check your Business Profile and visible page content if the suggestion includes outdated or incorrect business details.

Should I customize every website page?

You do not need to update every page at once. Start with your Home page, primary service pages, About page, Contact page, portfolio pages, and location-specific pages.

Should I add schema markup to every page?

No. Add schema when you have accurate structured information that matches the visible page content. Schema may be helpful for pages containing business details, services, products, events, or FAQs.

Where should I add tracking code?

Add analytics, pixels, or conversion code to the tracking section. Add structured data and JSON-LD markup to the schema section.

Related Guides

Professional SEO Services

Building and maintaining your website’s SEO can take time. PhotoBiz SEO Go and SEO Go Plus provide professional website optimization and ongoing search engine support from the PhotoBiz SEO team.

Learn More About SEO Go and SEO Go Plus

Need Help?

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Phone: 866.463.7620

Support Channels: Phone, Live Chat, Support Ticket

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