How Do I Setup My SEO?

SEO: What You NEED to Know!

Masterclass with SEO Expert Jack

PhotoBiz SEO Starter Checklist: SEO Tools Included with Your Website Package

Overview

Your PhotoBiz Website Package includes built-in SEO tools to help search engines better understand your website. These tools allow you to customize page SEO settings, add image alt text, create SEO-friendly blog posts, add schema markup, submit your sitemap, and connect tracking tools.

Strong SEO starts with original, helpful content written for your ideal clients. It also depends on clear page structure, mobile-friendly design, accurate business information, and ongoing updates over time.

In this guide, you will learn the main SEO tools and resources available in PhotoBiz. You will also find helpful next steps, related guides, and support options if you would like additional help with your website SEO.

Before Your Begin

Before you begin, make sure you have access to your PhotoBiz account and Website Builder.

If you plan to use tracking tools, you will also need access to your Google Analytics or Google Search Console account. PhotoBiz is not affiliated with Google Search Console or Google Analytics. For questions about Google tools, visit Google Search Central Help.

You should also review your Branding section in PhotoBiz and make sure your business name, contact information, location, website address, and social media links are accurate. This information can help support SEO tools such as schema markup.

Start with Strong Website Content

Review your website content and make sure each main page clearly explains who you are, what you offer, where you are located, and who you serve.

Search engines rely on written content to understand your website. Your homepage, service pages, about page, contact page, and blog posts should include clear, original text that is helpful for potential clients.

Avoid copying text from other websites. Original content is better for search visibility and gives visitors a clearer reason to choose your business.

Customize SEO Settings for Website Pages

Each page on your website should have a clear SEO title and meta description. These details help search engines understand the purpose of the page and may appear in search results.

Your SEO title should describe the page clearly. Your meta description should summarize what visitors will find on the page and encourage them to click through to your website.

For step-by-step instructions, see How To Customize SEO for Website Pages.

Add Alt Text to Important Images

Alt text is a short written description of an image. It helps search engines and screen readers understand what the image shows. This is especially helpful for photographers because image-heavy websites often need additional text context.

Use natural descriptions that explain the image. Do not stuff keywords into every image. Write alt text that is accurate, helpful, and easy to understand.

For step-by-step instructions, see How To Add Alt Text To Website Images.

Use Blog Posts to Build Searchable Content

Blogging is one of the best ways to add fresh, searchable content to your website. You can use blog posts to answer common client questions, feature recent sessions, share location-specific content, explain your services, and provide planning tips.

When creating blog content, focus on topics your ideal clients are likely to search for. For example, a wedding photographer may write about local venues, engagement session tips, or what to expect during the photography process.

For step-by-step instructions, see How To Boost SEO For Blog Posts.

Add Schema Markup When Helpful

Schema markup is structured data that helps search engines better understand your website content. It can identify details such as your business name, location, services, contact information, and social media links.

PhotoBiz includes a dedicated Schema section inside the Website Builder SEO settings. Most users can use Ask PhotoBiz AI to help create schema markup based on their website content and the information saved in their Branding section.

Before creating schema markup, review your Branding section to make sure your business information is accurate.

For step-by-step instructions, see How To Add Schema Markup To Your Pages.

Submit Your Sitemap to Google Search Console

A sitemap helps search engines discover the pages on your website. Submitting your sitemap to Google Search Console can help Google find and review your website content more efficiently.

Google Search Console is a free tool from Google that helps you monitor search visibility, indexing, and search-related issues. PhotoBiz is not affiliated with Google Search Console. For help with Google Search Console, visit Google Search Central Help.

For step-by-step instructions, see How To Submit Your Sitemap To Google.

Review Your Website on Mobile

Many visitors will view your website from a phone, so your website should be easy to read, navigate, and use on smaller screens. Check your homepage, service pages, contact page, and any important landing pages from a mobile device.

Make sure your text is easy to read, your buttons are easy to tap, and your contact options are simple to find. If a page has a large number of images, review the page experience and consider whether the content can be simplified or organized into smaller sections.

Set Up Tracking Tools

Google Analytics and Google Search Console can help you understand how visitors find and use your website. Google Analytics focuses on website traffic and visitor behavior. Google Search Console focuses on how your site appears in Google Search.

These tools can help you review search performance, page traffic, indexing issues, and other important data. SEO takes time, so tracking your progress helps you make better decisions as you continue improving your website.

SEO improvements may take weeks or months to appear in search results. Search rankings depend on many factors, including your content, location, competition, search demand, website activity, and ongoing optimization.

Local SEO Tips for Photographers

Many photographers rely on local search traffic, so your website should clearly explain where you work and what types of sessions or services you offer.

Helpful local SEO improvements include:

Mentioning your city, region, or service area naturally on important pages
Creating pages or blog posts for specific services, venues, or locations when relevant
Keeping your business name, address, phone number, and website consistent across online listings
Creating or updating your Google Business Profile
Linking to your website from your social media profiles and business listings

Avoid adding long lists of cities or repeating the same location keywords unnaturally. Your content should still read clearly for real clients.

Helpful PhotoBiz SEO Resources

Use these PhotoBiz resources to continue improving your website SEO:

Before publishing this article, link each resource title to the correct PhotoBiz guide or hub page.

Additional SEO Help from PhotoBiz

If you would like more personalized SEO guidance, PhotoBiz offers additional support options.

One-on-one SEO coaching is a good option if you want help understanding your SEO tools, reviewing your website, or learning what to improve next.

SEO Go and SEO Go Plus are professional SEO services where the PhotoBiz team helps manage your SEO strategy and optimization for you.

These services are helpful if you prefer expert support instead of handling SEO entirely on your own.

🙋 Need a Hand?

If you’d rather not go it alone, no worries—we’ve got you covered!
You have a few options:

One-on-One SEO Coaching: Get personalized help from our SEO experts.

SEO Go & SEO Go Plus Services: Let our team handle all your SEO for you, from start to finish.

📞 Let’s Talk!

If you’d like more hands-on help, our Passionate Support Team is ready to chat.

Call us at 866.463.7620
Or start a live chat from your PhotoBiz control panel
We're available Monday – Friday, 9 AM to 6 PM EST

We've consolidated this information in the following infographic, the PhotoBiz SEO Starter Checklist:

✅ Download Your SEO Starter Checklist

We’ve bundled all the basics into a handy infographic to keep you on track:

📄 Download PDF Version of the SEO Checklist

🌟 Explore the Full Ultimate SEO Checklist

Previous Post Next Post

How do I add Google Analytics tracking to my website?

July 25, 2025

How do I submit my sitemap to Google?

January 27, 2026

How To Customize SEO For Pages

June 16, 2026

Where do I find my website tracking code from Google Analytics?

November 17, 2022