How To Customize SEO For PhotoBiz Website Pages
PhotoBiz includes a powerful set of SEO tools built into the website builder to make sure you have everything you need to build up and maintain your rankings with Google, Bing, and the other search engines.
This guide is designed to help you optimize your PhotoBiz website on your own. If you’d like more personalized guidance, we offer 1-on-1 SEO coaching sessions with our SEO team. If you prefer to leave the optimization to professionals, we also offer our SEO Go and SEO Go Plus services, where our team will handle all aspects of SEO for you.
Adding Meta Titles, Descriptions, Keywords & More in PhotoBiz
Meta titles, descriptions, and keywords help search engines understand your website's content and improve its visibility. Here's how to customize them for your PhotoBiz website.
STEP ONE
Log into your PhotoBiz account and click on WEBSITE in the left side menu.
STEP TWO
Click on the PAGE NAME you want to customize your meta data for.
STEP THREE
Open the SEO Settings
- Click the SEO button in the upper-right corner.
- The right-side menu will open, displaying your meta settings.
By default, your meta settings are set to AUTO. Auto SEO uses your site name, page name, and text from the page content to create meta titles and descriptions.
Want to learn how to set up your site name? Click here for a guide.
STEP FOUR
Choose a Meta Customization Option
Option 1: Ask PhotoBiz AI to Customize Your Meta Data
- Use the ASK PHOTOBIZ AI button to generate a meta title, description, and keywords based on your prompt.
- Review the suggestions, make any edits, and click SAVE CHANGES.
Option 2: Customize Your Meta Data
- Select Custom to create your own meta title, description, and keywords.
- Use the built-in character counter and search engine preview to ensure your meta data is optimized for Google.
If you click on the Ask PhotoBiz AI button, you can give a prompt to generate your meta title, meta description, and meta keywords.
The PhotoBiz AI tool will generate your meta title, meta description, and meta keywords and show you them in the Custom Setting. You can review them to make sure it covers your services and area serviced properly and then click on SAVE CHANGES to apply them.
After you've saved your changes, your Search Engine Preview will update with the new meta title and meta description for you.
Best Practices for Meta Data
-
Meta Title:
- Optimal Length: 50-65 characters
- Be concise and descriptive. Example: "Jenny Jones Wedding Photography | Greater Los Angeles Area"
-
Meta Description:
- Optimal Length: 50-155 characters
- Summarize your page content. Example:
"Jenny Jones specializes in wedding and engagement photography, serving the greater Los Angeles area."
-
Meta Keywords:
- Limit to 15 keyword phrases per page.
- Use relevant and unique keywords, separated by commas. Example:
"Wedding Photography, Los Angeles Wedding Portraits, Engagement Photography"
Scroll to the bottom of the SEO settings and click on save changes to apply your updates.
FRIENDLY URL
Customize your page URL for better readability:
- In the Friendly URL section, select Custom from the dropdown.
- Enter a URL (up to 100 characters) using only letters, numbers, and hyphens.
- Click SAVE CHANGES to apply.
Click save changes to update your web page's URL.
ADVANCED TRACKING
Add tracking codes to the HEAD or BODY sections of your page for tools like Google AdWords or Meta Pixel.
- Paste the tracking code in the corresponding section.
- Click SAVE CHANGES to apply.
Click save changes to apply your tracking code to the page.
PRO TIP!
Not sure how to configure your meta data for optimal visibility on Google? You can work with PhotoBiz's certified SEO experts to optimize you website and monitor your website engagement each month.