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How To Customize SEO For Pages

July 03, 2025 | By: PhotoBiz Knowledge Base

How To Customize SEO For PhotoBiz Website Pages

PhotoBiz includes a powerful set of SEO tools built into the website builder to make sure you have everything you need to build up and maintain your rankings with Google, Bing, and the other search engines.

How to Customize SEO for Your PhotoBiz Website Pages

Every page of your PhotoBiz website includes built-in SEO tools designed to help you show up in Google, Bing, and other search engines.

When you fill out your SEO settings, you’re helping search engines understand what your business does and where you're located—making it easier for potential clients to find you online.

Why Use the SEO Tools in PhotoBiz?

  • Stay in control – Every page has clear SEO fields. No guessing required.

  • Save time with PhotoBiz AI – Automatically generate SEO based on your business and location.

  • Get better results – Well-optimized pages can rank higher and attract more ideal clients.

  • Everything in one place – Manage your SEO, design, and content together in your PhotoBiz account.

STEP ONE

Open Your Website Settings

Log in to your PhotoBiz account and click WEBSITE from the left-hand menu.

STEP TWO

Choose the Page You Want to Optimize

Select the page you want to update.

In the top right corner, click SEO to open the page’s SEO settings.

STEP THREE

Open the SEO Panel

The SEO panel will slide in from the right.

By default, your SEO is set to Auto, which uses your site name and page content to generate meta information.

While this is a good starting point, you’ll get better results by customizing your SEO—either with PhotoBiz AI or manual input.

STEP FOUR

Option One: Use PhotoBiz AI to Generate SEO

The fastest way to create SEO for your page is with the ASK PHOTOBIZ AI button.

Click ASK PHOTOBIZ AI and the tool will use information from your Business Profile along with your page content to automatically generate SEO for your page.

If you want to customize the results, you can also enter your own prompt in the text field. For best results, describe your services and location.

Example: “Wedding photographer in Buffalo offering engagement and wedding photography services.”

PhotoBiz AI will generate:

  • A Meta Title (50–65 characters)
  • A Meta Description (50–155 characters)
  • Up to 15 Meta Keywords

Review the generated content and make edits if needed.
When you’re ready, click SAVE CHANGES.

Your Search Engine Preview will update so you can see how your page will look in Google search results.

Tip: PhotoBiz AI follows Google’s formatting and character guidelines, saving you time while helping your page perform better in search results.

Need ideas for writing a strong prompt? Read our guide on writing SEO prompts for PhotoBiz AI.

After you've saved your changes, your Search Engine Preview will update with the new meta title and meta description for you. 

Option Two: Write Your Own SEO

Prefer to write your own meta data? Follow these steps:

  1. Change the SEO setting from Auto to Custom.

  2. Enter your:

    • Meta Title

    • Meta Description

    • Meta Keywords

  3. Use the built-in counters and preview window to stay within Google’s limits.

  4. Scroll down and click SAVE CHANGES.

Need help writing effective meta data? Check out our guide on writing SEO meta tags.

Scroll to the bottom of the SEO settings and click on save changes to apply your updates.

FRIENDLY URL (Custom Page Link)

Short, clean URLs help both users and search engines understand your page.

  1. Scroll to the Friendly URL section.

  2. Choose Custom from the dropdown.

  3. Enter a short, hyphenated phrase (letters, numbers, and hyphens only).
    Example: buffalo-wedding-photography

  4. Click SAVE CHANGES.

This is also known as a URL slug.

ADVANCED TRACKING (Optional)

If you use Google Analytics, Meta Pixel, or Google Ads:

  1. Scroll to the Advanced Tracking section.

  2. Paste your tracking code into the HEAD or BODY field.

  3. Click SAVE CHANGES.

You're Done!

After you save, your page's SEO settings go live. Your Search Engine Preview gives you a real-time look at how your content will appear in search engine listings.

Final Tips

  • Optimize every important page, including your Home, About, Services, and Galleries.

  • If you get alerts from Google Search Console, don’t panic. Many of these are suggestions, not actual errors.

  • Learn what those Google emails really mean.

Need help? Our Passionate Support Team is happy to walk you through the process or schedule a 1-on-1 SEO Coaching Session.

Guide: Add Facebook Pixel To Your Page

PRO TIP!

Not sure how to optimize your site or track performance? Ask about our SEO Go and SEO Go Plus services. Our certified SEO experts will optimize your website and monitor its search engine performance for you—month after month.

Learn More About SEO Go & SEO Go Plus Services
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