How To Customize SEO For PhotoBiz Website Pages
PhotoBiz includes a powerful set of SEO tools built into the website builder to make sure you have everything you need to build up and maintain your rankings with Google, Bing, and the other search engines.
This guide is designed to help you optimize your PhotoBiz website on your own. If you’d like more personalized guidance, we offer 1-on-1 SEO coaching sessions with our SEO team. If you prefer to leave the optimization to professionals, we also offer our SEO Go and SEO Go Plus services, where our team will handle all aspects of SEO for you.
META TITLE, META DESCRIPTION, & META KEYWORDS
You can add optimized meta title, meta description, and meta keywords to each page in your PhotoBiz website.
STEP ONE
Log into your PhotoBiz account and click on WEBSITE in the left side menu.
STEP TWO
Click on the PAGE NAME you want to customize your meta data for.
STEP THREE
Click on the SEO button on the upper right side of the page and the right side menu will open.
Your Metas will be set to AUTO by default. Auto SEO will display the site name you have set up in the Tracking section on your Website control panel. The navigation name determined by the name you've given your page, and the text from the content entered on the page.
Click here to learn how to set up your site name
You can click on the Custom option to customize your meta title, description, and keywords. You'll find when you select the Custom option that we have a character counter and a search engine preview built in so you can see how your website could appear in Google search results based on what you put into the custom meta title and meta description fields.
Page Title: Optimal: 50-65 characters.
- Your Page Title is a brief & accurate description of your website & business. Appears in both Google search and open browser tabs.
- Example: "Jenny Jones Wedding Photography | Greater Los Angeles Area".
Meta Description: Optimal: 50-155 characters.
- Your Page description should summarize your pages' content. Search engines use this to give users a brief summary of the page/website before they click in it.
- Example: "Jenny Jones is a PPA certified photographer who has specialized in wedding and engagement photography for over 5 years. Serving the greater Los Angeles Area."
Meta Keywords: You should use no more than 15 keyword phrases per page to avoid being penalized by search engines.
- Keywords and phrases should be unique, separated by commas, and relevant to the content of your page.
- Example: "Jenny Jones Wedding Photography, Los Angeles Wedding Photography, Los Angeles Wedding Portraits"
Scroll to the bottom of the SEO settings and click on save changes to apply your updates.
FRIENDLY URL
The URL for your web page is generated by the navigation name. You can customize the URL in the Friendly URL section. Simply click on the Auto Drop down and select Custom. You can add up to 100 characters using only numbers and letters, separated by hyphens.
Click save changes to update your web page's URL.
ADVANCED TRACKING
You can add special tracking codes to the HEAD or BODY section of your page. This section can be used with advanced tracking codes such as: Google Adwords or Meta Pixel.
Click save changes to apply your tracking code to the page.
PRO TIP!
Not sure how to configure your meta data for optimal visibility on Google? You can work with PhotoBiz's certified SEO experts to optimize you website and monitor your website engagement each month.