If you're using Facebook Ads, you can easily install Facebook Pixel onto your PhotoBiz website to measure how effective the ads are working for you. Here's a guide on how to setup Facebook Pixel on your PhotoBiz website.
For additional information on what Facebook Pixel is and how to use it, please refer to our Growth Hub Article: What Is Facebook Pixel & How Do I Use It?
Important Note
PhotoBiz is not affiliated with Meta or Facebook. Our Web Consultants can help with where to place tracking codes provided by Meta/Facebook in the PhotoBiz Website Builder.
Specific questions about advertising, Facebook Pixel conversions, and other functions of Meta Business will need to be answered by Meta Business Help section located within your Meta Business Suite account.
STEP ONE
Create Your Facebook/Meta Pixel in your Meta Business account.
You'll need to create your Facebook Pixel before you'll be able to implement it into your website with the Pixel Code that Facebook provides you with. You'll be given a script that looks similar to the one pictured below.
STEP TWO
Log into your PhotoBiz account and click on the WEBSITE section in the left side menu.
STEP THREE
There are two different places you can add Pixel tracking code in your builder, these depend on the type of Ad you're running and what you're looking to track in your Meta Business suite for your ad campaigns.
Option 1: Global Site Header Tracking
You can click on the TRACKING option at the top of your WEBSITE control panel and add the pixel code to the global site header.
Paste the code into the HEAD section and click on save changes.
PRO TIP: You can also republish the SITEMAP for your website in this section if you haven't done so in a while.
Option 2: Individual Page Tracking
Click on the individual page name and then the SEO button to add Pixel tracking code to the ADVANCED TRACKING section for a specific page tracking.
Click on the SAVE CHANGES button to add your Meta Pixel tracking tag here.
STEP FOUR
Test your tracking code.
You can return to your Facebook Ads account and confirm that your Meta Pixel is now active. Meta will also give you an option to send test traffic to confirm your Meta Pixel is working properly as well.