If you're using Facebook Ads, you can easily install Facebook Pixel onto your PhotoBiz website to measure how effective the ads are working for you. Here's a guide on how to setup Facebook Pixel on your PhotoBiz website. For additional information on what Facebook Pixel is and how to use it, please refer to our Growth Hub Article: What Is Facebook Pixel & How Do I Use It?
STEP 1: CREATE YOUR FACEBOOK PIXEL
You'll need to create your Facebook Pixel before you'll be able to implement it into your website with the Pixel Code that Facebook provides you with. You'll be given a script that looks similar to the one pictured below.
STEP 2: INSERT FACEBOOK PIXEL CODE INTO YOUR WEBSITE HEADER
After you have copied your Facebook Pixel code, you'll need to log into your PhotoBiz account and access your BUILDER control panel and click on the TRACKING tab. Once you've done this, you'll notice a gear to the right, which is where you'll to access your Settings in order to paste your code.
Paste your Facebook Pixel code into the box under the HEAD section and click on the SAVE CHANGES button located at the bottom of the page.
PRO TIP: This is also a good time to click the PUBLISH SITEMAP button if you haven't done that in a while as it will give Google the latest version of your website's site map.
STEP 3: SEND TEST TRAFFIC VIA FACEBOOK ADS
You can return to your Facebook Ads account and confirm that your Facebook Pixel is now active. Facebook will also give you an option to send test traffic to confirm your Facebook Pixel is working properly as well.