PhotoBiz Email Marketing. Simply Stay Connected!
The Email Marketing tool comes with your PhotoBiz account, and works in conjunction with the Contacts tool as part of our client relationship builder. If you're not already taking advantage of this tool, below is a guide to getting started using this powerful marketing tool.
ADD YOUR COMPANY'S BRANDING
Access the Email Marketing Tool:
Log into your PhotoBiz account and click on MARKETING in the left-side menu of your control panel. On the upper right side of your Marketing control panel, click on the SETTINGS button.
Add Your Branding Elements:
The right-side menu will open and you'll see the following options for your email marketing.
- BRANDING: By default, this section will use your Global Branding settings. You can choose the CUSTOM option if you want to use a different version of your logo for your email marketing campaigns.
- FOOTER: You can include additional information in the footer of your email marketing campaigns.
- ANALYTICS: You can add Google Analytics or other traffic analysis tools code here.
- SOCIAL MEDIA ICONS: You can add your brand's social media profiles to appear at the bottom of all of your email marketing campaigns.
Click on SAVE CHANGES to apply your updates in this section.
CREATE A CAMPAIGN
After your branding has been added, click on campaign builder to get started with setting up your first campaign. Select the category your first campaign fits into (or customize your categories first if you'd like).
Click on new and you will see a list of templates in different categories. Click on select for the template you'd like to use. From here, you just need to tweak the sample to fit your business and the message you are sending. You can edit your theme with the paintbrush icon, rename or add an additional footer with the gear icon, as well as drag and drop the different elements of the campaign within the builder.
LEARN MORE: How to Create a New Email Marketing Campaign
SEND & SHARE
When you're done creating your campaign, you can send the campaign via email and/or share the campaign to your social media.
To send a campaign, click on the send button, then select the group of contacts you'd like to send it to, then add an email subject and check the confirmation box and click on the green send button.
LEARN MORE: How To Send an Email Marketing Campaign
To share a campaign as a landing page or on social media profiles, click on the share button, then select the site you'd like to share the campaign with.
LEARN MORE: How To Share An Email Marketing Campaign
TRACK YOUR CAMPAIGN
After you send/share your campaign, you can track the activity of your campaign within the email marketing tool. Hover over tracking and click on email campaigns to see information about how each of your campaigns are performing.
LEARN MORE: How To Track My Email Marketing Campaign Performance
PRO TIP!
If you need some additional resources on Email Marketing, you can find the PhotoBiz Guide To Email Marketing at the link below:
LEARN MORE: PhotoBiz Email Marketing Guide
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