How to Send an Email Marketing Campaign in PhotoBiz

How To Send An Email Marketing Campaign

This video tutorial walks you through how to send an email marketing campaign.

How to Send an Email Marketing Campaign in PhotoBiz

Overview

PhotoBiz Email Marketing lets you send newsletters, promotions, announcements, and other messages to clients and contacts who have agreed to receive marketing emails from your business. Every PhotoBiz Website Package includes 10,000 marketing emails per month.

This guide explains how to prepare an email campaign, send a test email, select and exclude recipients, and send your completed campaign from the PhotoBiz Marketing Dashboard. You'll also learn how recipients are counted, what your clients receive, and how to track your results after sending.

Prerequisites

Before sending your campaign, make sure your recipients have given your business permission to send them marketing emails. Having someone in your PhotoBiz Contacts tool does not automatically mean they have agreed to receive promotional messages.

Do not use purchased, scraped, or unauthorized contact lists.

STEP ONE

This opens your Marketing Dashboard, where you can create, edit, send, and track your email marketing campaigns.

STEP TWO

Open Email Campaigns

Click EMAIL CAMPAIGNS at the top of your Marketing Dashboard.

This opens the Email Campaigns section, where you can access existing campaigns or create a new one.

STEP THREE

Select or Create Your Campaign

On the EMAIL CAMPAIGNS screen, you'll see your existing campaigns organized by category.

Click a category on the left to view its campaigns, then click the name of the campaign you want to send. You can also use the search field to locate an existing campaign.

To create a new campaign, click new campaign above the campaign list. Follow the PhotoBiz Email Campaign Creator to choose your design and add content. You can also click SKIP SETUP to build your campaign manually.

For detailed instructions, see How to Create a New Email Marketing Campaign in PhotoBiz

STEP FOUR

Customize and Review Your Campaign

Use the Email Campaign Builder to customize your campaign's text, images, colors, buttons, and links.

If you need help writing your message, click Ask PhotoBiz AI in your text editor blocks to generate content suggestions.

Before sending, review your campaign for spelling errors, incorrect dates or prices, outdated information, and broken links. Make sure your message clearly explains what you want your recipients to do next.

When your campaign is ready, click SEND in the upper-right corner of the Campaign Builder.

This opens the Send settings panel on the right side of your screen.

STEP FIVE

Send a Test Email

When your campaign is ready for testing, click send in the upper-right corner of the Email Campaign Builder.

This opens the SEND panel on the right side of your screen. Clicking this button does not immediately send your campaign to your contacts.

Click email test near the top of the panel to open the test email options.

Enter up to five email addresses in the Send a test to field, separating multiple addresses with commas. Click SEND to send your test.

A confirmation message will appear when your test email has been sent.

Open the test email and review your text, images, buttons, links, and overall layout. Check how the campaign displays on desktop and mobile devices when possible.

Test emails use a test subject line and do not include an unsubscribe link. Your live campaign will automatically include an unsubscribe option when sent to your selected recipients.

Important: Test emails do not count toward your monthly marketing email allowance, and sending a test does not send your campaign to your contact list.

For more information, see How to Send a Test Email Campaign in PhotoBiz

STEP SIX

Select Your Email Recipients

After reviewing your test email, click the back arrow to return to the SEND panel.

Under SELECT CONTACTS, click the dropdown menu to choose who should receive your email campaign.

You can select All Contacts to include all eligible contacts in your account or choose a more specific audience based on contact type, tags, or a custom selection.

For example, you could select contacts tagged Mini Sessions to promote upcoming availability or choose a specific contact type to send an announcement to a targeted group.

Once you've selected your recipients, review the EXCLUDE CONTACTS options and TOTAL CONTACTS SELECTED number before continuing.

STEP SEVEN

Review Contact Exclusions and Recipient Count

Under EXCLUDE CONTACTS, click the dropdown menu to choose whether you want to remove any contacts from your selected audience.

You have three options: No exclusions keeps all eligible contacts in your selected audience; Exclude by Type removes contacts assigned to the contact types you select; and Exclude by Tag removes contacts with the tags you select.

For example, you could select All Contacts under SELECT CONTACTS, then choose Exclude by Tag to prevent contacts tagged Already Booked from receiving your campaign.

PhotoBiz automatically excludes email addresses that have previously unsubscribed or bounced, regardless of which exclusion option you choose. You do not need to remove these contacts manually.

The TOTAL CONTACTS SELECTED number already reflects your eligible recipients after exclusions have been applied. Previously unsubscribed and bounced email addresses are not included in this total.

Review TOTAL CONTACTS SELECTED to confirm how many email addresses are included in your campaign, then click continue to proceed to the final sending options.

FINAL STEP

Enter Your Email Details and Send Your Campaign

On the SEND EMAIL panel, complete the FROM NAME, FROM EMAIL ADDRESS, and SUBJECT fields. These details help recipients recognize your business and understand what your campaign is about.

Enter your business name or another recognizable sender name in FROM NAME. For FROM EMAIL ADDRESS, use an email address you monitor so you can receive and respond to client replies.

Under SUBJECT, enter a clear subject line that describes your campaign. You can also click ask photobiz ai to generate a subject line automatically. PhotoBiz AI reviews your email campaign content and Branding Profile to create a subject line tailored to your message and business.

Generating a subject line uses one Ask PhotoBiz AI request from your monthly allowance. You can edit the generated subject line before sending.

Optional: Create a Group and Tag Your Recipients

Under CREATE GROUP - TAG THESE CONTACTS, you can add a tag to organize your campaign recipients for future marketing.

Enter a descriptive tag name, such as Fall Mini Sessions 2026 or Holiday Newsletter, and click add tag. PhotoBiz will apply the tag to your selected recipients when you send your campaign.

You can use this tag later to find these contacts in your Contacts tool or select them as a group when sending another email campaign using By Tag.

Adding a tag is optional and does not change who receives your current campaign. Tags added in this section are not saved until you click send.

Send Your Email Campaign

Under SEND YOUR EMAIL, select the checkbox confirming that all recipients have given your business permission to receive marketing emails.

PhotoBiz automatically includes an unsubscribe option at the bottom of every campaign email.

Review your sender information, subject line, and recipient selection one final time, then click send.

A confirmation screen will appear indicating that your campaign is being sent to your eligible recipients.

What Your Clients See

When you send your campaign, eligible recipients are sent a marketing email containing your message and campaign design.

Your recipients can:

See your sender name and subject line in their email application.
Open your email to read your message and view images.
Click buttons or links to visit your website, book a session, view a Client Gallery, or explore your offers.
Reply to your email using their email application.
Click the unsubscribe option at the bottom of the email if they no longer want to receive marketing messages.

PhotoBiz automatically includes an unsubscribe option in live email marketing campaigns. Contacts who unsubscribe are excluded from future marketing campaigns.

Important: A successful sending confirmation does not guarantee that every email reaches its recipient's inbox. Email delivery can be affected by invalid addresses, spam filtering, and recipient email services.

You can review your campaign's delivery and engagement information using PhotoBiz's built-in tracking tools.

Understanding Recipient Selection Options

PhotoBiz provides several ways to choose who receives your email marketing campaigns.

All Contacts: Selects all eligible email addresses from contacts in your PhotoBiz account.
By Type: Selects contacts based on their assigned type, including Leads, Clients, and Vendors. You can select multiple types.
By Tag: Selects contacts with specific tags, such as Newsletter Subscribers, Wedding Clients, or Mini Sessions.
Custom: Allows you to search for existing contacts by name or email address or manually enter new recipient email addresses.

You can update contact types and tags from the CONTACTS section of your account.

If you need to import a large contact list, use the Contacts import feature before preparing your campaign. CSV importing is separate from selecting Custom recipients.

For additional instructions, see How to Select Contacts for an Email Marketing Campaign and How to Import Contacts from a CSV File

Understanding Your Monthly Email Allowance

Every PhotoBiz Website Package includes 10,000 marketing emails per month.

Each campaign email sent to one recipient counts as one email toward your monthly allowance.

For example:

One campaign sent to 500 recipients uses 500 marketing emails.
One campaign sent to 2,000 recipients uses 2,000 marketing emails.
Two campaigns sent to 500 recipients each use 1,000 marketing emails.

Your monthly allowance is based on the number of emails sent, not the number of campaigns you create.

Important details:

Email Campaigns and Email Automations share the same monthly marketing email allowance.
Your allowance resets on the first day of each month, regardless of your membership billing date.
Unused marketing emails do not roll over to the following month.
Test emails do not count toward your monthly allowance.

If you reach your monthly limit, you can wait until your allowance resets or purchase additional marketing email capacity.

For details, see How to Purchase Additional Marketing Emails in PhotoBiz

Additional Campaign Review

In some cases, PhotoBiz may require an additional account or contact list review before your email campaign can be sent.

This verification helps protect email deliverability and confirms that campaigns are being sent to contacts who have agreed to receive marketing messages.

If you receive a message asking you to verify your account before sending, contact the PhotoBiz Support Team at 866.463.7620.

Our team can review your account and campaign and help you complete the sending process.

How to Track Your Email Campaign

After sending your campaign, you can review its performance from your Marketing Dashboard.

Click TRACKING, select Email Campaigns, and review your campaign results.

PhotoBiz provides information about your recipients, email opens, link clicks, unsubscribes, and bounced email addresses.

You can use these results to understand how your audience interacts with your messages and improve future campaigns.

For complete instructions, see How to Track Email Marketing Performance in PhotoBiz

Helpful Notes

Use recognizable sender information. Choose a From Name that clearly identifies your business and an email address you monitor for replies.

Write descriptive subject lines. Keep your subject relevant to the campaign and avoid misleading wording, excessive capitalization, or unnecessary punctuation.

Test before every send. If your test email doesn't arrive, check your spam or junk folder and confirm that you entered the correct email address.

Use tags to organize contacts. Tags help you create targeted audiences for promotions, announcements, and future email campaigns.

Keep your contact list current. Only send marketing emails to contacts who have agreed to receive them. A previous purchase, appointment, or form submission does not automatically establish marketing permission.

Use Email Automations for routine follow-ups. PhotoBiz Email Automations are designed for recurring messages related to Client Galleries, Scheduler appointments, and Invoicing. Use manual Email Campaigns for newsletters, promotions, announcements, and customized marketing messages.

Related Guides

PHOTOBIZ EMAIL MARKETING COACHING

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Want to get more out of your PhotoBiz Email Marketing tools? Get personalized guidance from a PhotoBiz expert to help you plan campaigns, connect with your audience, and build confidence in your marketing strategy. You can also explore marketing classes to keep learning and growing your business.

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