Being able to measure your website is an important factor for SEO. With Google's Page Speed Testing tool it breaks down web page measurements into four categories: Performance, Accessibility, Best Practices, & SEO, which allows us to get a better understanding of how our website performs on a technical level.
Together we will explore some common factors that affect a webpage's performance score.
EXCESS JAVASCRIPT
JavaScript is a powerful scripting language that enhances interactivity and dynamic content on web pages. However, having too much JavaScript can slow down your website by increasing load times and delaying page rendering.
Common sources of excess JavaScript include third-party plugins, embedded videos, and even Google's own services such using tracking codes like Google Analytics, and Google reCAPTCHA. While these features can be valuable, it's important to know that they may affect your website's performance.
THERE IS TOO MUCH CONTENT
Too much content on a page can negatively impact performance and load times. This happens because more data needs to be transferred, resulting in larger file sizes and increased demand on resources. The more content you have, the slower the page will load, especially on slower connections or devices with limited capabilities.
Keeping your content concise is key to maintaining both performance and user engagement. Clear and simple content helps users quickly understand your message without feeling overwhelmed.
OPTIMIZE YOUR IMAGES
The PhotoBiz Website Package provides various layout options for displaying your images. However, performance issues can occur if the layout orientation doesn't match the image's actual orientation.
To avoid this, ensure your images are displayed in the correct format. For example, avoid showing square images as circles or portraits as landscapes.
REDUCE THE FILE SIZE
File size plays a significant role in web performance. Larger files take longer to download, leading to slower loading times. Aim to keep file sizes on your webpages under 2MB to ensure faster load times.
PRO TIP!
If you want to learn more ways to improve your performance score, seize the opportunity now! Sign up for SEO Go and discover the strategies that will elevate your website's performance, enhance user experience, and drive impactful results.
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