Understanding Website Performance & Page Speed
Measuring how your website performs is a key part of improving SEO. Google’s PageSpeed Insights tool breaks down your website’s performance into four helpful categories: Performance, Accessibility, Best Practices, and SEO. This gives you a better look at how your site is doing on a technical level.
Let’s explore a few common factors that can impact your website’s performance score—and what you can do to improve it.
EXCESS JAVASCRIPT
JavaScript helps bring your website to life with interactivity and dynamic content. But too much of it can slow things down, increasing load times and delaying how quickly your pages appear.
Common sources of excess JavaScript include:
- Third-party plugins
- Embedded videos
- Tracking tools like Google Analytics and Google reCAPTCHA
These tools are useful—but be mindful that they can impact your site’s speed.
THERE IS TOO MUCH CONTENT
A content-heavy page can take longer to load, especially for visitors on slower connections or mobile devices. More content means more data to load, which can slow things down.
Keep it simple! Clear, concise content not only loads faster but also keeps your audience more engaged.
OPTIMIZE YOUR IMAGES
PhotoBiz offers multiple layout options for displaying your images beautifully. But performance issues can pop up when the layout and image orientation don’t match.
Pro tip: Make sure your images are sized and formatted to match your layout—for example, avoid displaying a square image inside a circular frame, or a portrait photo in a landscape block.
REDUCE THE FILE SIZE
Large files are one of the biggest culprits of slow load times. A good rule of thumb is to keep each file under 2MB for the best performance.
Compressing images and minimizing unnecessary extras will go a long way in speeding things up.
PRO TIP!
Want to boost your performance score even more? Our SEO Go service is here to help. Learn smart strategies to improve your site speed, enhance user experience, and get better SEO results—without all the guesswork.
