How To Use Video With Email Marketing Campaigns

How to Add Video to a Marketing Email in PhotoBiz

Overview

Adding video to your marketing emails is a great way to increase engagement and drive more clicks. However, most email providers do not support embedded video playback, which means videos cannot be directly embedded inside your email campaign.

Instead, PhotoBiz uses a reliable and widely supported method by allowing you to link a video using an image. When subscribers click the image, they are taken to your video on your website or a hosting platform.

In this guide, you will learn how to add a video link to your email campaign using an image block. By the end, your subscribers will be able to easily access and watch your video.

Prerequisites

Before you begin, make sure:

Your video is uploaded to your PhotoBiz website or a video hosting platform such as YouTube or Vimeo
You have the direct URL where the video can be viewed

STEP ONE

Log into your PhotoBiz account and click on MARKETING in the left-side menu. This will open your Email Campaign dashboard.

STEP TWO

Click NEW CAMPAIGN to create a new email, or click on the name of an existing campaign to edit it. This will open the campaign builder. If you have multiple campaigns or categories, you can use the search bar to quickly locate the one you want to edit.

STEP THREE

Add an Images Block to your email layout and upload a thumbnail or screenshot from your video using the right-side panel.

Using a thumbnail with a play button overlay helps clearly indicate that the image links to a video.

FINAL STEP

Click on the image you added and enter the Link URL for your video. This can be a link to your PhotoBiz website, YouTube, Vimeo, or another video hosting platform.

Click SAVE CHANGES to apply your updates.

Once saved, your image will act as a clickable video link. When subscribers click the image in your email, they will be taken directly to your video.

Additional Options or Helpful Notes

Tips for Better Engagement

Use a clear, high-quality thumbnail image from your video
Add a play button graphic to increase click-through rates
Keep your video short and focused for best results
Place the video near the top of your email for better visibility

Where to Host Your Video

You can link to videos hosted on:

Your PhotoBiz website
YouTube
Vimeo
Other video hosting platforms

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