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How Does Unsubscribe From Email Marketing Campaigns Work

By: PhotoBiz Knowledge Base

Understanding Unsubscribes in PhotoBiz Email Marketing

Overview

Your PhotoBiz Website Package includes up to 10,000 marketing emails each month, giving you a powerful way to stay connected with your clients and grow your business. Every email you send includes a built-in unsubscribe link, allowing recipients to opt out at any time. This feature helps you stay compliant with email marketing regulations while keeping your contact list clean and engaged. In this guide, you’ll learn how unsubscribes work and how to view contacts who have opted out.

Why the Unsubscribe Link Matters

Every marketing email sent through PhotoBiz automatically includes an unsubscribe link. This feature is required and cannot be removed.

The unsubscribe link helps you:

  • Stay compliant with regulations like CAN-SPAM and GDPR
  • Protect your sender reputation and improve email deliverability
  • Give your audience control over the emails they receive
  • Keep your contact list clean and focused on engaged subscribers 

What Happens When Someone Unsubscribes

When a contact unsubscribes:

  • They are automatically removed from all future marketing emails
  • This includes one-time email campaigns and automated email workflows
  • They will not receive additional marketing messages unless they are re-added and opt in again
  • They are excluded from future sends, so they do not count toward your monthly 10,000 email limit

This process happens instantly and requires no manual action on your part.

🔍 Want to See Who’s Unsubscribed?

You can easily view a list of people who’ve opted out of your marketing emails—just log into your account and check your unsubscribe report.

Here’s what the unsubscribe link looks like in your emails:

Additional Options or Helpful Notes

  • The unsubscribe link is automatically included in every email campaign and cannot be removed
  • Unsubscribed contacts are automatically excluded from all future marketing emails
  • Contacts are automatically updated with an unsubscribed status—no manual cleanup is required
  • You can view unsubscribe counts in campaign tracking reports
  • Only active, subscribed contacts count toward your monthly email usage
  • Keeping your contact list clean improves delivery rates and engagement
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