How Can I Track My Marketing Campaigns?

How to Track Email Marketing Performance in PhotoBiz

Tracking your email marketing performance helps you understand how your audience engages with your content and identify opportunities to improve future campaigns. PhotoBiz includes built-in tracking tools for email campaigns, email automations, and pop-ups, all accessible from your Marketing dashboard.

In this guide, you’ll learn how to access your tracking data and how to interpret key metrics such as opens, clicks, unsubscribes, and bounced emails.

STEP ONE

Log into your PhotoBiz account and click MARKETING in the left-side menu.

This opens the Marketing dashboard where all email campaigns, automations, and pop-ups are managed.

STEP TWO

Click the TRACKING option at the top center of your Marketing area.

This section contains all reporting and engagement data for your email marketing activity.

STEP THREE

Choose the type of tracking data you want to view.

You can switch between the following tracking categories depending on what you want to analyze:

FINAL STEP

Review the performance data shown in the tracking table.

Email campaign tracking displays the following information:

Send Date
Name / Subject
Contacts
Opens – The number of recipients who opened the email
Clicks – The number of recipients who clicked at least one link
Bounced – Emails that failed to deliver
Unsubscribed – The number of recipients who unsubscribed after receiving the email

You can click directly on the Send Date or Name / Subject to drill down into detailed engagement data for that specific email. From the detailed view, you can see individual counts for opens, clicks, bounces, and unsubscribes.

If you need a copy of your tracking data, you can export it as a .CSV file for offline review or reporting.

For step-by-step instructions, see: Export Marketing Campaign Tracking Data

Key Email Marketing Metrics Explained:

Understanding what each metric represents will help you evaluate performance more accurately.

Open Rate

The open rate shows the percentage of recipients who opened your email. This helps you measure subject line effectiveness and overall audience interest.
An average open rate is around 20%, though this can vary based on audience and list quality.

Click Rate

The click rate measures how many recipients clicked at least one link in your email. This reflects how engaging your content and calls to action are.
A typical click rate ranges from 2% to 5%.

Unsubscribes

Unsubscribes occur when recipients opt out after receiving an email. Seeing some unsubscribes is normal.
If your unsubscribe rate is under 1%, your content is generally performing well.

Bounced Emails

Bounced emails are messages that could not be delivered. This can happen due to invalid email addresses, full inboxes, or server issues. If you are sending to a new or older contact list, a higher bounce rate is common initially.

Important: Some email addresses are automatically rejected before delivery if they are clearly invalid (for example, misspelled or non-existent addresses). These addresses are removed immediately and do not appear in the bounced count shown in tracking.
This process helps protect deliverability and maintain list quality.

Additional Options and Helpful Notes

Tracking data updates automatically as emails are opened or clicked
Automation tracking reflects cumulative performance across all workflow emails
Pop-up tracking helps you measure how effectively pop-ups collect subscribers
Bounced and unsubscribed email addresses are automatically removed from future campaigns, helping improve deliverability and list quality

Troubleshooting and FAQs

I don’t see any tracking data

Make sure at least one email campaign, automation, or pop-up has been sent. Tracking data will not appear until emails are delivered.

Open or click numbers seem low

This may be affected by subject lines, email timing, audience size, or privacy features in modern email clients.

Why do bounced emails appear immediately?

Some email servers reject messages instantly due to invalid or inactive addresses.

Why do some rejected emails not appear in the bounced list?

Some invalid email addresses are filtered out automatically before delivery. These addresses are removed immediately and do not appear in the bounced list within tracking.

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