Track Email Marketing Performance in PhotoBiz

How to Track Email Marketing Performance in PhotoBiz

Overview

PhotoBiz includes tracking tools to help you understand how recipients interact with your email campaigns and automations. From your Marketing Dashboard, you can review opens, clicks, unsubscribes, and bounced emails. This guide explains how to access your reports, review an individual campaign, and view or export the contacts associated with each result. Use this information to compare your campaigns over time and plan future messages.

STEP ONE

This opens your Marketing Dashboard, where you can review a summary of your marketing activity. You can also click dashboard graphs, campaign names, and report links to access more detailed tracking information.

For an overview of these reporting options, see How to Use the Marketing Dashboard in PhotoBiz.

STEP TWO

At the top of the Marketing Dashboard, click TRACKING.

This opens the tracking area, where you can choose the type of marketing activity you want to review.

STEP THREE

Select the tracking category you want to review from the TYPE dropdown menu.

Select EMAIL CAMPAIGNS to review sent campaigns, EMAIL AUTOMATIONS to review automation activity, UNSUBSCRIBED to review unsubscribe activity, or BOUNCED to review email delivery failures.

The dropdown also includes POP-UPS, where you can review pop-up views, clicks, and closes.

For the remaining steps in this guide, select EMAIL CAMPAIGNS.

STEP FOUR

Click RUN SEARCH to display your email campaign tracking results.

STEP FIVE

Review the campaign results table. It displays SEND DATE, NAME/SUBJECT, CONTACTS, OPENS, CLICKS, UNSUBSCRIBED, and BOUNCED for each campaign.

To review a different year, select it from the DATE dropdown menu, then click SEARCH.

STEP SIX

Click the SEND DATE or NAME/SUBJECT of the campaign you want to review.

The campaign details will open, displaying the delivery date, subject line, and a preview of the email. Across the top, you’ll see totals for TOTAL RECIPIENTS, OPENED, CLICKED, UNSUBSCRIBED, and BOUNCED. Percentages also appear for opens, clicks, unsubscribes, and bounces.

STEP SEVEN

Click the number above TOTAL RECIPIENTS, OPENED, CLICKED, UNSUBSCRIBED, or BOUNCED to view the contacts associated with that result.

For example, click the number above OPENED to view contacts recorded as having opened your email. Click the number above CLICKED to view contacts recorded as having clicked a link.

FINAL STEP

Review the contact list for your selected tracking category. The table displays LAST NAME, FIRST NAME, EMAIL, and PHONE, when that information is available.

To download the list as a CSV file, click EXPORT. To return to the campaign details and review another tracking category, click GO BACK.

You can now identify contacts associated with each result and export those lists for reporting or future marketing.

Understanding Your Email Marketing Results

Total Recipients

TOTAL RECIPIENTS displays the recipient count for the campaign. Click the number to review the associated contact list.

Opens

OPENED shows contacts recorded as having opened your email. Reviewing opens can help you compare engagement with different subject lines, audiences, and send times.

Email privacy features can affect open tracking. A recorded open does not confirm that someone read your message, and some recipients may read an email without a recorded open. Consider opens alongside clicks and the actions you want recipients to take.

Clicks

CLICKED shows contacts recorded as having clicked a link in your email. Use this information to understand which messages, offers, or calls to action interest your audience.

A click does not confirm a completed purchase, booking, or form submission. Review the corresponding orders, bookings, or submissions to check those results.

Unsubscribes

UNSUBSCRIBED shows recipients who opted out of your marketing emails.

Review unsubscribe activity over time. An increase may be a reason to reconsider your email frequency, audience selection, or whether your content matches what subscribers expected.

For more information, see How Unsubscribing from Email Marketing Campaigns Works.

To review which contacts opted out, see How to See Who Unsubscribed from Your Emails.

Bounced Emails

BOUNCED shows emails that could not be delivered. Possible causes include invalid email addresses, full inboxes, or receiving-server issues.

Review these results to identify delivery problems and contact information that may need attention.

For more information, see How to Check for Bounced Marketing Emails.

Using Your Tracking Results

Export Contacts for Reporting or Future Marketing

Each CSV export contains the contacts associated with the tracking category you selected. If you need contacts from multiple categories, export each category separately.

You can also export your OPENED or CLICKED list and import those contacts into PhotoBiz with a new tag. This helps you organize contacts based on campaign engagement.

For instructions, see How to Export Email Marketing Tracking Data to a CSV File.

Resend a Campaign to Contacts Who Didn’t Open It

You can use your campaign’s opened tracking list to exclude those contacts from a follow-up send.

For instructions, see How to Resend Emails Only to People Who Didn’t Open Your Previous Campaign.

Because open tracking is affected by email privacy features, the remaining audience may include recipients who read your original email without a recorded open.

Compare Campaigns Over Time

Compare campaigns sent to similar audiences with similar goals. Consider the subject line, send timing, content, and call to action when reviewing differences.

Look for patterns across several campaigns instead of judging your marketing by one send or a general performance benchmark. Review engagement alongside actual inquiries, bookings, or sales to understand whether your emails encouraged the action you wanted.

Troubleshooting and FAQs

I don’t see my campaign in the results

Confirm that you selected EMAIL CAMPAIGNS and clicked RUN SEARCH.

On the results screen, check the year selected under DATE. Select the year the campaign was sent, then click SEARCH. Campaign tracking requires a sent campaign.

Someone appears in both the opened and clicked lists

A contact can appear in more than one tracking category. Someone who opened your email and clicked a link may appear in both lists.

Someone opened my email but does not appear in the clicked list

Opening an email and clicking a link are different actions. A recipient may open your message without clicking anything.

My open or click numbers seem low

Results can vary based on your audience, subject line, send timing, content, and email privacy features.

Compare similar campaigns over time. Try changing one element, such as your subject line or call to action, to help you understand what affects engagement.

How can I improve email delivery?

If you’re experiencing delivery problems, see Tips for Improving Email Marketing Deliverability.

Where can I review email automation activity?

Return to TRACKING, select EMAIL AUTOMATIONS from the TYPE dropdown menu, then click RUN SEARCH.

For help creating an automation, see How to Set Up Email Automation.

Need Help?

Support Hours: Monday to Friday, 9am to 6pm EST
Phone: 866.463.7620
Support Channels: Phone, Live Chat, Support Ticket

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