How Can I Track My Marketing Campaigns?

How to Track Email Marketing Performance in PhotoBiz

Overview

Tracking your email marketing performance helps you understand how your audience interacts with your content and where you can improve. PhotoBiz includes built-in tracking tools for email campaigns, automations, and pop-ups, all accessible from your Marketing dashboard.

In this guide, you’ll learn how to access your tracking data and understand key metrics like opens, clicks, unsubscribes, and bounced emails. By the end, you’ll be able to evaluate your campaign performance and make more informed marketing decisions.

STEP ONE

Log into your PhotoBiz account and click on MARKETING in the left-side menu.

This will open your Marketing dashboard, where all email campaigns, automations, and pop-ups are managed.

STEP TWO

Click the TRACKING option at the top center of your Marketing area.

This section displays all reporting and engagement data for your email marketing activity.

STEP THREE

Choose the type of tracking data you want to view.

You can switch between different tracking categories depending on what you want to analyze, including email campaigns, email automations, unsubscribed contacts, bounced emails, and pop-ups.

FINAL STEP

Review the performance data shown in the tracking table.

You will see key details such as send date, campaign name or subject, number of contacts, opens, clicks, bounced emails, and unsubscribes. You can click on the send date or campaign name to view detailed engagement data for a specific email.

From the detailed view, you can see individual counts for opens, clicks, bounces, and unsubscribes. You can also export your tracking data as a CSV file for reporting or offline analysis.

For step-by-step instructions, see: Export Marketing Campaign Tracking Data

Key Email Marketing Metrics Explained:

Understanding these metrics will help you evaluate your campaign performance more effectively.

Open Rate

The open rate shows the percentage of recipients who opened your email. This helps you measure how effective your subject line and timing are.

A typical open rate is around 20%, but this can vary depending on your audience and list quality.

Click Rate

The click rate measures how many recipients clicked at least one link in your email. This reflects how engaging your content and calls to action are.

Most campaigns see click rates between 2% and 5%.

Unsubscribes

Unsubscribes occur when recipients opt out of your emails after receiving a campaign. Some unsubscribes are normal.

If your unsubscribe rate is under 1%, your content is generally performing well.

Bounced Emails

Bounced emails are messages that could not be delivered. This may happen due to invalid email addresses, full inboxes, or server issues.

If you are sending to a new or older contact list, a higher bounce rate may occur initially.

Important: Some invalid email addresses are automatically rejected before delivery. These are removed immediately and do not appear in the bounced count. This helps protect your email deliverability and keeps your contact list clean.

Additional Options and Helpful Notes

Tracking data updates automatically as recipients open or click your emails

Automation tracking shows combined performance across all emails in the workflow

Pop-up tracking helps you measure how effectively you are collecting new subscribers

Bounced and unsubscribed contacts are automatically excluded from future campaigns, improving deliverability and helping you stay within your monthly email limits

Troubleshooting and FAQs

I don’t see any tracking data

Tracking data will only appear after at least one email campaign, automation, or pop-up has been sent.

Open or click numbers seem low

Performance can vary based on subject lines, send timing, audience size, and privacy features in email clients.

Why do bounced emails appear immediately?

Some email servers reject messages instantly if the address is invalid or inactive.

Why don’t some rejected emails appear in the bounced list?

Certain invalid email addresses are filtered out before delivery. These are removed automatically and do not appear in tracking reports.

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