How to Create a Free Digital Image Coupon

How to Create a Free Digital Image Download Coupon in PhotoBiz

Overview

PhotoBiz Client Galleries allow you to offer a complimentary digital image download using an ECommerce coupon code. This is useful when you want to provide a free image as part of a photography session, offer a special thank-you, or encourage clients to purchase additional images and products.

By creating a $ Off Single Item coupon, you can discount one eligible digital image by its full price while allowing your client to complete checkout normally. Your client chooses which photograph to download and can purchase additional items during the same order.

This guide explains how to create a single-use coupon, restrict it to the appropriate digital image download size, and provide your client with a code they can redeem in their Client Gallery.

Prerequisites: Before You Begin

Before creating your coupon, make sure you've set up a Digital Image download option with a price in your PhotoBiz ECommerce Dashboard and added it to the price list assigned to your Client Gallery event.

Your coupon applies to an eligible Digital Image download size, not a specific photograph. Clients choose the image they want when shopping in their gallery.

If you haven't configured digital downloads yet, see How to Sell Individual Digital Downloads in PhotoBiz Client Galleries. You do not need to enable unrestricted free downloads in your event to use a coupon.

STEP ONE

This opens the ECommerce Dashboard, where you can manage coupons, digital images, price lists, and orders.

STEP TWO

At the top of the ECommerce Dashboard, hover over PAYMENT and click COUPONS from the dropdown menu.

This opens the Coupons section, where you can create and manage your coupon codes.

STEP THREE

Click NEW COUPON to create a coupon.

PhotoBiz displays the available coupon categories and discount types.

STEP FOUR

Under Dollar Discounts, select $ Off Single Item.

This coupon type allows you to apply a fixed dollar discount to one qualifying item in your client's shopping cart.

For a complimentary digital image, you'll set the discount amount equal to the price of the eligible Digital Image download.

Click continue to configure your coupon.

STEP FIVE

Enter the details for your complimentary digital image coupon.

Under DISCOUNT CODE, enter a unique coupon code your client will use during checkout. Use DESCRIPTION to identify the promotion, such as One Free Digital Image Download.

Set the BEGIN DATE and EXPIRATION DATE to determine when the coupon can be redeemed.

Under MAX NUMBER OF USES, enter 1 to limit the coupon to a single redemption.

Under DISCOUNT AMOUNT, enter the full price of the Digital Image download you want to offer for free. For example, if the eligible digital image costs $100, enter 100.

Click next: choose items to continue selecting which digital image products qualify for the discount.

STEP SIX

Under SELECT THE ITEMS THAT WILL BE DISCOUNTED, select Specific Items.

In the Item Type dropdown, select Prints / Digital Images.

Under Items, select the Digital Image download size you want to offer for free, such as Web Size – High Resolution.

Click add to include the selected Digital Image option in your coupon.

This ensures the discount applies to the eligible Digital Image download size rather than unrelated products in your client's shopping cart.

FINAL STEP

Review the eligible Digital Image option and your coupon settings.

Click CREATE COUPON to save your coupon.

Your coupon is now ready to use according to the dates, eligible items, and usage limit you configured.

Provide the coupon code to your client so they can redeem it during checkout in their Client Gallery.

The coupon allows one qualifying item to receive the discount during a single redemption. After the code has been used, it cannot be redeemed again.

What Your Clients See

Your client opens their Client Gallery and selects the photograph they want to receive as a complimentary digital download.

They choose the eligible Digital Image download size and add it to their shopping cart.

During checkout, your client enters the coupon code you provided.

If the coupon is valid and the selected item qualifies, PhotoBiz applies the discount to the eligible digital image and updates the order total.

Your client can also purchase additional images, prints, or other products during the same checkout. Those items retain their regular pricing unless another applicable promotion is already reflected in their price.

Receiving the Digital Download

After your client completes checkout and the order is marked Paid, their digital download link becomes available through the PhotoBiz order receipt and digital file delivery process.

The download is provided at the resolution configured for the Digital Image option they selected.

Digital download links remain valid for 7 days. If your client needs another download link after it expires, you can manage digital download access from the order details in your ECommerce Dashboard.

For assistance with downloaded files, see Troubleshooting Digital Download Issues in PhotoBiz Client Galleries.

Helpful Notes

One Free Download Per Client Requires Individual Coupons

Setting Max Number of Uses to 1 limits the coupon to one total redemption. It doesn't automatically give every gallery visitor one free image.

If you want to provide each client with one complimentary download through checkout, create a unique one-use coupon code for each client.

For example, if you're providing one complimentary image to 50 clients, you'll need 50 individual one-use coupon codes.

If a client needs to place another order that should include an additional complimentary download, they'll need another coupon code.

Important: A one-use code is limited by redemption count, not automatically restricted to the person you intended to receive it. Share client-specific codes directly with the intended recipients.

Clients Can Purchase Additional Images

Using $ Off Single Item limits the fixed-dollar discount to one qualifying item per redemption.

Your client can include additional digital images, prints, and products in the same order.

This is useful when you want to provide one complimentary image while giving clients an opportunity to purchase more.

Free Downloads Can Remain Disabled

You can keep ALLOW FREE DOWNLOADS set to No in your Client Gallery event while offering complimentary digital images through coupons.

The coupon applies during ECommerce checkout and does not require you to make every image in the gallery available for free downloading.

Consider Favorites for Larger Events

Creating and distributing individual one-use coupons can become time-consuming for events with many clients.

An alternative is to allow clients to mark images as Favorites and send their approved files directly from your Client Galleries Activity.

ALLOW FAVORITES and ALLOW FREE DOWNLOADS are independent settings, so you can collect client selections without enabling unrestricted free downloads.

Favorites delivery does not require checkout or create an ECommerce order, but you must review and send the files yourself.

To compare both methods, see How to Offer Free Digital Downloads in PhotoBiz Client Galleries: Coupons vs. Favorites.

For complete Favorites delivery instructions, see How to Send Favorite Images as a Digital Download.

Original-Resolution and Mobile Downloads

If your eligible Digital Image option is configured for Original File Size – Full Resolution, the original files must be stored in your PhotoBiz account through the Original Files Premium Upgrade.

The upgrade must be active when the images are uploaded for PhotoBiz to store their original-resolution versions.

Purchased digital images are delivered through the digital download process. Clients downloading ZIP files on mobile devices need a device that supports ZIP downloads and extraction, along with sufficient available storage space.

We recommend a desktop or laptop computer for large original-resolution downloads.

For complete information about resolution, ZIP files, and mobile storage requirements, see Troubleshooting Original File Downloads in PhotoBiz Client Galleries.

Troubleshooting

My client's coupon isn't working at checkout.

Verify that the code was entered correctly and that the coupon's Begin Date and Expiration Date allow it to be used.

Check Max Number of Uses to make sure the code hasn't already been redeemed.

Also confirm that the Digital Image download size in the client's cart matches the eligible item selected when creating the coupon.

Only one coupon code can be applied to an order, and coupon codes are case-sensitive.

For additional troubleshooting, see Why Isn't My Coupon Code Working in PhotoBiz?.

My client's image isn't free after applying the coupon.

Confirm that the Discount Amount matches the price of the eligible Digital Image option.

Also verify that you selected $ Off Single Item and restricted the coupon to the intended Digital Image download size.

Other items or applicable charges in the order may still affect the final checkout total.

My client completed checkout but cannot access the digital image.

Check the order's payment status in your ECommerce Dashboard. Digital downloads become available once the order is marked Paid.

If the order is Pending, verify that payment was received through your merchant provider or offline payment method before manually changing its status to Paid.

Related Guides

NEED HELP?

Our Passionate Support Team Is Here for You.

Need help creating a free digital image coupon, choosing eligible downloads, or troubleshooting a coupon at checkout? Our Support Team is happy to help you set up your promotion and make digital images available to your clients.

Monday to Friday, 9am to 6pm EST
866.463.7620
Phone, Live Chat & Support Ticket

CONTACT SUPPORT

Previous Post Next Post

How to Create a Single-Use Coupon in PhotoBiz ECommerce

December 16, 2025

How To Set Up Digital Images

March 25, 2026

Quickstart for Selling Images Online

June 3, 2025

How Can I Add The Original Files Feature To My Account?

July 31, 2026

How To Allow A Single File Free Download From Client Galleries