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What are canonical tags?

May 5, 2025 | By: PhotoBiz Knowledge Base

Understanding Canonical Tags on Your PhotoBiz Website

Your PhotoBiz Website includes powerful SEO tools to help improve your site’s visibility in search results—right out of the box! One of these tools is the automatic use of canonical tags, which help search engines understand which version of your content is the most important.

What is a canonical tag?

A canonical tag (also called rel=canonical) is a small piece of HTML code that tells search engines which version of a page should be treated as the “main” one. This is helpful when you have:

  • Multiple URLs with very similar content
  • Duplicate pages used for different campaigns
  • Slightly varied pages with overlapping information

By setting a canonical tag, you're letting Google and other search engines know which version to show in search results.

Why are canonical tags important for SEO?

Canonical tags help:

  • Avoid duplicate content issues
  • Combine SEO value from similar pages into one
  • Improve indexing and crawling efficiency
  • Ensure search engines focus on your preferred content

GOOD NEWS—You don't have to set them up!

Canonical tags are automatically applied to your PhotoBiz website after:

  • Your site is launched with your domain name, and
  • Your SSL certificate is activated

No action is required on your part. This helps ensure your site is optimized from the start!

Learn More From Google

Want to dive deeper into how canonical tags work? Check out Google’s official article here:
Understanding Canonical URLs – Google Search Central

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