MENU

How do I Create a New Email Marketing Campaign?

Jun 9 2026 | By: PhotoBiz Knowledge Base

How to Create an Email Campaign in PhotoBiz

Overview

Email marketing is one of the most effective ways to stay connected with your clients, promote your photography services, and encourage repeat bookings. Every PhotoBiz website package includes 10,000 marketing emails per month at no extra cost, giving you a built-in way to share updates, promote offers, and keep your business top-of-mind.

The PhotoBiz Email Campaign Creator makes building email campaigns faster and easier than ever. With professionally guided layouts and Ask PhotoBiz AI built directly into the campaign setup process, you can create polished, client-ready email campaigns in minutes.

Instead of starting with a blank page, you can choose the type of campaign you want to send, add a few details about your offer or message, upload your images, and let PhotoBiz AI generate a strong first draft for you.

This guide walks you through how to create an email campaign in PhotoBiz, choose a campaign layout, add your campaign details, upload images, and review your completed campaign before sending.

Please Note: The PhotoBiz AI Email Campaign Creator uses 5 Ask PhotoBiz AI requests for each campaign it creates. Your PhotoBiz website package includes 100 Ask PhotoBiz AI requests each month.

Why You Should Use Email Marketing

Email marketing allows you to communicate directly with your audience and guide clients back to your website, galleries, booking pages, forms, and promotions.

With PhotoBiz Marketing, you can use email campaigns to:

  • Reach clients directly in their inbox
  • Stay connected with past and current clients
  • Promote sessions, packages, and limited-time offers
  • Drive traffic to your website, client galleries, scheduler, or contact forms
  • Share announcements, reminders, tips, and updates
  • Track campaign engagement, including opens and link clicks

Ask PhotoBiz AI makes the process even easier by helping you write clear, professional content based on the campaign type and details you provide.

STEP ONE

Log in to your PhotoBiz account and click MARKETING in the left-side menu.

This opens your Marketing dashboard, where you can create and manage your email campaigns.

STEP TWO

At the top of the Marketing dashboard, click EMAIL CAMPAIGNS.

This section displays your existing email campaigns and gives you the option to create a new campaign.

STEP THREE

Click the NEW CAMPAIGN button to begin creating your email campaign.

STEP FOUR

Select Your Email Campaign Type

Choose the type of email campaign you want to create. Each option includes a guided layout designed to help structure your content.

Email campaign layouts are organized into the following categories:

Sessions

  • Mini Sessions Booking
  • Family Sessions
  • Couples Engagement
  • Headshot Sessions

Promotions

  • Limited Time Savings
  • Holiday Sale
  • Flash Sale
  • Fall Sessions Closing

Reminders

  • Senior Portrait Season
  • Spots Filling Fast
  • Few Dates Left
  • Complete Booking

Announcements

  • Now Booking
  • Meet Your Photographer
  • New Studio
  • Updated Packages

Client Appreciation

  • Session Thank You
  • Leave Review
  • Refer Earn
  • Birthday Wishes

Client Re-Engagement

  • Time For Photos
  • Update Family Photos
  • Back To School Photos
  • New Season Memories

Tips & Inspiration

  • Session Outfit Tips
  • Stress Free Prep
  • Look Your Best
  • New Blog Post
  • Recent Session

You can click Select to choose a layout, or click the Sample button to preview what the campaign layout looks like before selecting it.

After choosing your layout, click CONTINUE on the right side of the screen to move to the next step.

Please Note: If you prefer not to use the PhotoBiz AI Email Campaign Creator, click Skip Setup on the right side of the screen. This allows you to create an email campaign from scratch.

STEP FIVE

Add Your Campaign Details

After selecting your layout, you’ll add the campaign details PhotoBiz AI will use to create your draft.

Campaign Name

Enter a name for your campaign.

This name is for your internal reference only and will not be visible to your clients. Use a name that makes the campaign easy to identify later, such as Spring Mini Sessions, Holiday Sale, or Senior Portrait Reminder.

Campaign Details

Use the Campaign Details field to tell PhotoBiz AI what your email campaign should focus on.

You can include details such as:

  • What you are promoting

  • Who the campaign is for

  • Important dates or deadlines

  • Special pricing or limited-time offers

  • The action you want clients to take

Examples:

  • “Promote my spring family mini sessions on April 12.”

  • “Announce to past wedding clients that I’m now booking anniversary sessions.”

  • “Encourage moms to book senior portrait sessions before summer fills up.”

  • “Remind clients that only a few fall photo session dates are still available.”

The more specific your details are, the better PhotoBiz AI can tailor the email content to your campaign.

Button Link

Enter the website address you want clients to visit when they click the button in your email.

This is usually a page on your website, such as:

  • A booking page

  • A contact form

  • A mini session landing page

  • A client gallery

  • A blog post

  • A pricing or package page

After adding your campaign details, click CONTINUE to move to the next step.

You can also click Back if you want to return to the previous step and choose a different campaign layout.

STEP SIX

Upload Your Images

Next, add the images you want to include in your email campaign.

You can upload new images or choose images from your image clipboard. The layout you selected will determine how many images are required for the campaign draft.

Choose images that support your campaign message and reflect the type of session, offer, or announcement you are promoting.

For best results, use images that are:

  • Clear and professional
  • Relevant to the campaign topic
  • Consistent with your brand style
  • Easy to view on mobile devices

You can edit or replace images after the initial campaign draft has been created, before sending the campaign.

Once your images are selected, click Create Campaign in the right column.

PhotoBiz AI will generate a draft of your new email campaign using your selected layout, campaign details, button link, and images.

FINAL STEP

Review Your Email Campaign

After your campaign is created, review the completed email carefully before sending it.

Make sure:

  • The message is clear and easy to understand
  • The email matches your brand voice
  • Your images display correctly
  • Your call-to-action is easy to find
  • Your button link goes to the correct page
  • The campaign explains what clients should do next

You can also send yourself a test email before sending the campaign to your contact list.

Learn More: How To Send A Test Email Campaign

When everything looks correct, your campaign is ready to send or share. You should see a completed email layout and be ready to move on to delivery.

Additional Tips

Keep Your Message Focused

A strong email campaign usually has one primary goal. For example, you may want clients to book a session, view a gallery, read a blog post, complete a form, or take advantage of a limited-time offer.

Keeping your campaign focused makes it easier for clients to understand what action to take.

Use Mobile-Friendly Content

Many clients read emails on their phones. A clean layout, short paragraphs, strong images, and a clear button can make your campaign easier to read on mobile devices.

Use a Clear Call-to-Action

Your call-to-action should tell clients exactly what to do next.

Examples include:

  • Book Your Session

  • View Available Dates

  • Contact Me

  • Read the Blog

  • View Packages

  • Leave a Review

  • Claim This Offer

Track Campaign Performance

After sending your campaign, PhotoBiz Marketing allows you to track campaign engagement.

You can monitor:

  • Email opens

  • Link clicks

  • Engagement trends

This information can help you understand what your audience responds to and improve future email campaigns.

NEXT STEPS

After creating your email campaign, you can:

The PhotoBiz Email Campaign Creator gives you a faster, easier way to build professional marketing emails that help you stay connected with your audience and promote your photography business.

Previous Post Next Post

Related Posts

What image size can I upload?

June 3, 2026

Import My Existing Client Information into the Contact Tool

May 27, 2025

How should I get started with Email Marketing?

April 9, 2025

How To Set Up Pop-Ups

April 15, 2025

CLOSE