How Do I Create a New Email Marketing Campaign?

How to Create an Email Campaign in PhotoBiz

Overview

The PhotoBiz Email Campaign Creator helps you build a professional email campaign using a guided step-by-step setup. Instead of starting with a blank email, you can choose a campaign type, add a few details, upload your images, and let Ask PhotoBiz AI create a first draft for you.

This guide walks you through how to use the Email Campaign Creator from the Marketing Dashboard. You will learn how to choose a campaign layout, enter your campaign details, add a button link, upload images, and review your completed campaign before sending.

Every PhotoBiz website package includes 10,000 marketing emails per month at no extra cost. You can use email campaigns to promote sessions, share updates, send reminders, announce offers, and stay connected with your clients.

Please Note: The PhotoBiz AI Email Campaign Creator uses 5 Ask PhotoBiz AI requests for each campaign it creates. Your PhotoBiz website package includes 100 Ask PhotoBiz AI requests each month.

Before You Start

Before creating your campaign, it helps to have a few details ready:

The main message or offer you want to promote
Any important dates, deadlines, or pricing details
The link you want clients to visit
Images you want to include in the email

The wizard will guide you through the setup. You do not need to write the full email yourself before you begin. Ask PhotoBiz AI will use the information you provide to create a campaign draft you can review and edit.

If you are promoting a blog post, PhotoBiz also includes a built-in option to create an email marketing campaign directly from the blog post in your account. This saves time because you do not have to copy the blog post link, start a campaign manually, and build the email from scratch.

Learn More: How To Create An Email Marketing Campaign From A Blog Post

STEP ONE

This opens your Marketing Dashboard, where you can create and manage your email campaigns, contacts, tracking, and other marketing tools.

STEP TWO

At the top of the Marketing Dashboard, click EMAIL CAMPAIGNS.

This section displays your existing email campaigns and gives you the option to create a new campaign.

STEP THREE

Click the NEW CAMPAIGN button.

This opens the PhotoBiz Email Campaign Creator. The creator will walk you through each part of the campaign setup, including the campaign layout, campaign details, button link, and images.

STEP FOUR

Choose the type of email campaign you want to create.

The wizard displays guided campaign layouts based on common marketing goals. These layouts help structure your email so you do not have to start from a blank campaign.

Campaign layout categories include:

Sessions
Promotions
Reminders
Announcements
Client Appreciation
Client Re-Engagement
Tips & Inspiration

Choose the layout that best matches the message you want to send. For example, you can choose a layout for mini sessions, family sessions, headshots, limited-time savings, holiday sales, senior portrait reminders, review requests, client re-engagement, blog posts, or recent sessions.

You can click Sample to preview a layout before choosing it. When you find the layout you want to use, click Select.

After selecting your layout, click CONTINUE on the right side of the screen.

Please Note: If you do not want to use the guided PhotoBiz AI setup, click Skip Setup on the right side of the screen. This allows you to create an email campaign from scratch.

STEP FIVE

Enter the details for your email campaign.

Start by adding a Campaign Name. This name is for your internal reference only and will not be visible to your clients. Use a clear name that will help you identify the campaign later, such as Spring Mini Sessions, Holiday Sale, Senior Portrait Reminder, or Fall Booking Announcement.

Next, use the Campaign Details field to tell Ask PhotoBiz AI what your campaign should be about. This is where you provide the main information the wizard will use to write your email draft.

You can include details such as who the campaign is for, what you are promoting, important dates, session availability, pricing, deadlines, special offers, or the action you want clients to take.

For example, you might enter:

Promote my spring family mini sessions on April 12.
Announce that I am now booking holiday portrait sessions.
Encourage past wedding clients to book anniversary sessions.
Remind clients that only a few fall photo session dates are still available.
Ask recent clients to leave a review.

The more specific your campaign details are, the better Ask PhotoBiz AI can tailor the campaign draft to your message.

Enter the website address you want clients to visit in the Button Link field. This is where you can paste the direct link to the form, Client Gallery event, Scheduler booking page, website page, landing page, or promotion you want to share.

Please Note: If you are promoting a blog post, you can also create an email marketing campaign directly from the blog post in your account. This built-in option helps you promote blog content without starting the campaign manually from the Marketing Dashboard.

After adding your campaign details and button link, click CONTINUE.

STEP SIX

Upload the images you want to include in your email campaign.

You can upload new images or choose images from your image clipboard. The layout you selected will determine how many images are needed for the campaign draft.

Choose images that support the message you are sending. For best results, use images that are clear, professional, relevant to the campaign topic, consistent with your brand, and easy to view on mobile devices.

You can edit or replace images after the campaign draft has been created, so your first image selection does not have to be final.

Once your images are selected, click Create Campaign in the right column.

PhotoBiz AI will use your selected layout, campaign details, button link, and images to generate a draft of your email campaign.

FINAL STEP

Review your completed email campaign before sending it.

After the wizard creates your campaign, review the email from top to bottom. Make sure the message is clear, the images display correctly, the campaign matches your brand voice, and the button link goes to the correct page.

Check that your email clearly tells clients what to do next. For example, your campaign may ask them to book a session, view available dates, complete a form, read a blog post, view a gallery, claim an offer, or contact you.

You can also send yourself a test email before sending the campaign to your contact list. This helps you review the campaign from a client’s perspective and confirm that the layout, links, images, and message look correct in an inbox.

Learn More: How To Send A Test Email Campaign

When everything looks correct, your campaign is ready to send. You should see a completed email layout in your campaign builder and be ready to choose your recipients.

Additional Options & Helpful Notes

What the Wizard Helps You Do

The PhotoBiz Email Campaign Creator is designed to make campaign creation faster and easier. The wizard helps you:

Choose a campaign layout based on your marketing goal
Organize your message into a professional email format
Use Ask PhotoBiz AI to write a first draft
Add images that support your campaign
Include a button link that sends clients to the right page
Review and edit the campaign before sending

You can still make changes after the campaign is created. The wizard gives you a strong starting point, and you can edit the text, images, links, and design before sending.

Common Ways to Use Email Campaigns

You can use PhotoBiz Email Campaigns to share important links and updates with your clients.

Common examples include:

Scheduler booking pages
Mini session landing pages
Forms
Client Gallery events
Website pages
Promotions
Package updates
Review requests
Seasonal announcements
Blog posts

For most campaigns, copy the direct link to the page, form, gallery, Scheduler booking page, or promotion you want clients to visit. Then paste that link into the Button Link field during the wizard setup.

If you are sharing a blog post, you can use the built-in email campaign option directly from the blog post instead. This makes it faster to promote new blog content to your contact list.

Learn More: How To Create An Email Marketing Campaign From A Blog Post

Tips for Better Campaign Details

Ask PhotoBiz AI creates a better draft when your campaign details are clear and specific.

Helpful details may include:

The type of session, service, or offer you are promoting
The audience you want to reach
The date or deadline clients should know about
The number of spots available
The price or special offer
The location of the session or event
The action you want clients to take

For example, instead of entering “mini sessions,” enter “Promote my fall mini sessions on October 12 at Oak Park. Sessions are $175, include 5 edited images, and spots are limited.”

Keep Your Message Focused

A strong email campaign usually has one primary goal. For example, you may want clients to book a session, view a gallery, read a blog post, complete a form, or take advantage of a limited-time offer.

Keeping your campaign focused makes it easier for clients to understand what action to take.

Use Mobile-Friendly Content

Many clients read emails on their phones. A clean layout, short paragraphs, strong images, and a clear button can make your campaign easier to read on mobile devices.

Before sending, preview your campaign and send yourself a test email so you can review how it looks in an inbox.

Use a Clear Call-to-Action

Your call-to-action should tell clients exactly what to do next.

Examples include:

Book Your Session
View Available Dates
Contact Me
Read the Blog
View Packages
Leave a Review
Claim This Offer
View Your Gallery
Complete Your Form

Track Campaign Performance

After sending your campaign, PhotoBiz Marketing allows you to track campaign engagement.

You can monitor:

Email opens
Link clicks
Bounced emails
Engagement trends

This information can help you understand what your audience responds to and improve future email campaigns.

NEXT STEPS

After creating your email campaign, you can:

The PhotoBiz Email Campaign Creator gives you a faster, easier way to build professional marketing emails that help you stay connected with your audience and promote your photography business.

Want Help With Email Marketing?

If you want help creating content, promoting your business, or staying consistent with client communication, PhotoBiz offers marketing services that can help.

SEO Go Plus includes ongoing marketing support such as monthly email newsletter creation and targeted blog content.

Learn More: SEO Go Plus

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