Maximize Your Email Marketing with PhotoBiz
Did you know that your PhotoBiz account includes 10,000 marketing emails each month at no extra cost? Email marketing is a powerful tool to boost traffic to your photography business and help you book more sessions. With the PhotoBiz Email Marketing tool, staying connected with your clients and reaching new leads has never been easier. Here are some simple tips to help you get the most out of this feature:
1. Encourage Repeat Business with Targeted Emails
It’s often easier to get repeat business than to find new clients. Email marketing allows you to stay in touch with past clients and offer them reminders or special offers to encourage them to book another session. Whether it's for family portraits, engagements, or milestone moments, a well-timed email could bring them back.
Pro Tip: Send reminders for upcoming events or offer special deals to past clients to encourage rebooking.
2. Tag Your Contacts to Create Targeted Lists
The key to successful email marketing is making your messages relevant. By tagging your contacts based on their needs—such as families, engagements, or newborn sessions—you can make sure your emails go to the right people. This makes your emails feel more personal and valuable to your clients.
Pro Tip: Use tags in your forms to automatically categorize new leads and create targeted lists for future emails.
If you have some contacts that aren't tagged, you can always go back into your contacts list and add tags if needed. Click here for instructions.
3. Share Your Campaigns on Social Media
Once you've created an email campaign, don’t forget to share it on your social media accounts! Sharing your emails on platforms like Facebook, X/Twitter, and Pinterest will help you reach a wider audience and attract new clients who may not be on your contact list yet.
Pro Tip: Share promotions, upcoming availability, or new blog posts to keep your followers engaged and encourage them to book a session with you.
4. Drive Traffic to Your Website & Blog
Email marketing is a great way to promote your latest mini sessions, new blog posts, or special deals. Include links in your emails that drive people to your website or booking page, increasing engagement and helping you book more sessions.
Pro Tip: Include a clear call-to-action (CTA) in your emails that directs people to your booking page for easy scheduling.
By staying connected with your clients and using email marketing to promote your latest work and offers, you’ll be able to increase traffic to your website and ultimately book more sessions.
If you’d prefer to have PhotoBiz handle your email marketing for you, consider the SEO Go Plus service. We’ll take care of sending out professional email newsletters, creating blog articles, and more—all while boosting your website’s SEO. It’s a complete, hands-off solution that lets you focus on doing what you do best—capturing beautiful moments for your clients.
Interested in learning more? Contact us today to see how we can help grow your business!
