The PhotoBiz Web Builder allows you to incorporate alt text for your website images which provides multiple benefits to your website. Images with alt text allow for screen readers to aid those visually impaired, while also enabling them to be searchable by search engines like Google.
This guide will help you unlock the secrets of writing alt text for your images for your images, along with providing guidelines for optimal practices.
If you're unfamiliar with Alt Text, you can learn more about best practices for using alt text from Google here.
DESCRIBING THE IMAGE
Alt text should be unique to each image and describe what the image encapsulates. Ensure the details remain relevant to the specific image.
Think of it like this, try describing the image as if you were telling a friend about it. What details stand out? What information can you explain further? Where is the image taking place?
ADDING CONTEXT
Once you have a description in mind, now it is time to consider the context of the image. With any form of SEO, relevancy is king, and alt text is no different. You can describe the image in various ways. It is important to describe the image in a way that is relevant to the page it is going on.
BEST PRACTICES
Writing great alt text comes with certain standards. These optimal strategies include the following:
- Write a complete sentence, starting with a capital letter and ending with a period.
- Make the text readable as this will still appear to screen readers for visual disability assistance.
- There is no direct character limit, but most screen readers stop reading alt text beyond 140 characters.
WHAT TO AVOID
Now that we have established what to do, lets go over common things you should not incorporate in your alt text.
- Avoid implementing special characters, including but not limited to quotation marks, parenthesis, exclamation points, etc.
- Avoid saying phrases like "image of" or "picture of" as that doesn't provide valuable information. It is already seen as an image so it is taking up character space and providing redundant information.
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