How to Add Tags to Products in PhotoBiz ECommerce
When setting up products in your PhotoBiz ECommerce, you can organize them by category and add tags to improve your website’s search results and marketing capabilities.
Tags are especially useful if your business has a large product catalog or multiple product types. For example, if you sell landscape art and abstract art, tagging each product with these keywords helps your website’s internal search display accurate results—even if those words aren’t part of the product’s title or description.
Adding tags also enhances your marketing potential. Each time a client purchases a tagged product, that tag is automatically added to their contact in your CRM. This allows you to create segmented contact lists and send targeted email campaigns to specific groups of customers.
STEP ONE
Log into your PhotoBiz account and click on ECOMMERCE in the left-side menu.
STEP TWO
At the top of your ECommerce control panel, hover over SELL ONLINE and click on PRODUCTS in the dropdown menu.
Any existing product categories and products will be listed here. You can add tags to an existing product or create a new one and add tags during setup.
STEP THREE
Search for or click on the name of the product you want to tag.
STEP FOUR
Click on the TAGS tab within your product editor. On the right-hand side, you’ll see a section labeled ENTER TAGS BELOW, THEN CLICK ADD.
Type in each tag you want to add to the product and click Add after each one. You can add as many tags as you like.
Tags serve two key purposes:
- They improve internal search results on your PhotoBiz website.
- They allow you to display specific tagged products within a Products Block on your site.
For more details, check out our guide: Using the Products Block
When you’re finished adding tags, scroll down and click Save Changes to apply your updates.
PRO TIP!
Every time a client purchases a tagged product, that tag is automatically added to their contact in your PhotoBiz CRM.
This makes it easy to:
- View a list of all clients who purchased a specific product.
- Send a targeted email campaign to that tagged group.
To learn how to send a marketing campaign, check out our guide: How To Send A Email Campaign with PhotoBiz Marketing
