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How to Create a Newsletter Email Campaign in PhotoBiz

Jun 11 2026 | By: PhotoBiz Knowledge Base

How to Create a Newsletter Email Campaign in PhotoBiz

Overview

PhotoBiz Email Marketing allows you to create newsletter email campaigns that help you stay connected with your clients and subscribers. Newsletters are a great way to share studio updates, recent sessions, blog posts, photography tips, seasonal reminders, and announcements with your audience.

In PhotoBiz, newsletters are created as email campaigns. There is not a separate newsletter tool. To create a newsletter, you will use the Email Campaigns section and choose a layout that works well for updates, tips, blog posts, recent session highlights, or other client communication.

This guide walks you through how to create a newsletter-style email campaign using the PhotoBiz Email Campaign Creator. By the end, you will have a completed newsletter draft that you can review, test, and prepare to send to your contacts.

Every PhotoBiz website package includes 10,000 marketing emails per month at no extra cost. You can also use Ask PhotoBiz AI during the campaign setup process to help generate newsletter content based on the details you provide.

Please Note: The PhotoBiz AI Email Campaign Creator uses 5 Ask PhotoBiz AI requests for each campaign it creates. Your PhotoBiz website package includes 100 Ask PhotoBiz AI requests each month.

Why Create A Newsletter? 

A newsletter is different from a one-time promotional email. Instead of focusing only on a sale, booking deadline, or special offer, a newsletter helps you build long-term engagement with your audience.

You can use a newsletter to:

  • Share recent photography sessions
  • Promote new blog posts
  • Announce studio updates
  • Highlight seasonal photography tips
  • Remind clients about upcoming booking opportunities
  • Share outfit, preparation, or planning advice
  • Drive traffic back to your website
  • Stay top-of-mind with past and current clients

For best results, keep each newsletter focused, easy to scan, and connected to one main action you want readers to take.

Prerequisites

Before you begin, make sure you have access to your PhotoBiz account and have contacts available in PhotoBiz Marketing if you plan to send the newsletter to a contact list.

You should also have the website link you want readers to visit. This may be a blog post, booking page, contact form, session information page, client gallery, or another page on your website.

STEP ONE

Log in to your PhotoBiz account and click MARKETING in the left-side menu.

This opens your Marketing dashboard, where you can create and manage email campaigns, review marketing activity, and access your email campaign tools.

STEP TWO

At the top of the Marketing dashboard, click EMAIL CAMPAIGNS.

This opens the Email Campaigns section. You will see your existing campaigns and options for creating a new email campaign.

STEP THREE

Click the NEW CAMPAIGN button to begin creating your newsletter email campaign.

This opens the PhotoBiz Email Campaign Creator, where you can choose a guided campaign layout or skip setup and build your campaign from scratch.

STEP FOUR

Choose the email campaign layout that best matches the type of newsletter you want to create.

For newsletter-style emails, you may want to choose a layout that supports updates, education, inspiration, or ongoing client engagement. Helpful layout options may include:

  • New Blog Post
  • Recent Session
  • Session Outfit Tips
  • Stress Free Prep
  • Look Your Best
  • Meet Your Photographer
  • Updated Packages
  • Now Booking
  • Time For Photos
  • New Season Memories

You can click Sample to preview what a campaign layout looks like before selecting it. When you find the layout you want to use, click Select.

After choosing your layout, click CONTINUE on the right side of the screen to move to the next step.

Please Note: If you prefer not to use the PhotoBiz AI Email Campaign Creator, click Skip Setup on the right side of the screen. This allows you to create an email campaign from scratch.

STEP FIVE

Add your newsletter campaign details.

Start by entering a Campaign Name. This name is for your internal reference only and will not be visible to your clients. Use a clear name that helps you identify the newsletter later, such as Monthly Studio Newsletter, June Client Update, Fall Photography Tips, or Recent Sessions Newsletter.

Next, use the Campaign Details field to tell PhotoBiz AI what your newsletter should include. The more specific your details are, the better PhotoBiz AI can tailor the content to your audience.

You can include details such as the main topic of the newsletter, who the newsletter is for, what updates you want to share, what blog post or page you want to promote, and what action you want readers to take.

Examples include:

  • “Create a monthly newsletter for my family photography clients with recent sessions, outfit tips, and a link to my latest blog post.”
  • “Share a studio update announcing my new portrait packages and encourage clients to view the updated pricing page.”
  • “Create a fall photography newsletter with session prep tips and a reminder that fall dates are booking quickly.”
  • “Share a recent newborn session and invite expecting parents to contact me about availability.”
  • “Create a newsletter for past wedding clients announcing that I now offer anniversary sessions.”

In the Button Link field, enter the website address you want readers to visit when they click the button in your newsletter.

This may be a link to a blog post, booking page, contact form, session information page, client gallery, pricing page, or another page on your website.

After adding your newsletter details and button link, click CONTINUE to move to the next step.

STEP SIX

Upload the images you want to include in your newsletter.

You can upload new images or choose images from your Image Clipboard. The layout you selected will determine how many images are needed for the campaign draft.

Choose images that support the message of your newsletter. For example, if you are sharing a recent session, use images from that session. If you are sending seasonal tips, choose images that match the season or type of photography you are discussing.

For best results, use images that are clear, professional, relevant to your newsletter topic, consistent with your brand style, and easy to view on mobile devices.

You can edit or replace images after the initial newsletter draft has been created.

Once your images are selected, click Create Campaign in the right column.

PhotoBiz AI will generate a draft of your newsletter using your selected layout, campaign details, button link, and images.

FINAL STEP

Review your completed newsletter before sending it.

Make sure the message is clear, the images display correctly, and the newsletter matches your brand voice. Check that your button link goes to the correct page and that readers can easily understand what to do next.

You can also send yourself a test email before sending the newsletter to your contact list.

Learn More: How To Send A Test Email Campaign

When everything looks correct, your newsletter is ready to send. You should see a completed email campaign layout that you can test, edit, send to selected contacts, or share as needed.

Before You Send Your Newsletter

Before sending your newsletter to your contacts, review the following:

  • Your subject line is clear and matches the newsletter content

  • Your preview text supports the subject line

  • Your images display correctly

  • Your button link opens the correct page

  • Your message has one clear call-to-action

  • Your contact list or recipient group is correct

  • You have sent yourself a test email

Additional Tips

Keep Your Newsletter Focused

A strong newsletter usually has one main purpose. You may want readers to view a recent blog post, book a session, read helpful tips, visit a gallery, or learn about an update to your business.

Avoid adding too many unrelated topics to one newsletter. A clear message makes it easier for readers to understand what action to take.

Use a Clear Call-to-Action

Your newsletter should include a clear next step. This is usually shown as a button or link inside the email.

Common newsletter call-to-action examples include:

  • Read the Blog

  • View the Session

  • Book Your Session

  • Contact Me

  • View Available Dates

  • See What’s New

  • View Packages

  • Get Session Tips

Choose Mobile-Friendly Content

Many clients read email newsletters on their phones. Use short paragraphs, strong images, and a clear button so your newsletter is easy to read on mobile devices.

Before sending, review your campaign and send yourself a test email to make sure everything looks correct.

Newsletter Topic Ideas for Photographers

You can use PhotoBiz Email Marketing to send newsletters throughout the year. Common newsletter ideas include:

  • Monthly studio updates

  • Recent session highlights

  • Seasonal photography tips

  • Outfit planning tips

  • Session preparation advice

  • New blog post announcements

  • Holiday booking reminders

  • Updated package announcements

  • Client appreciation messages

  • Referral reminders

  • Behind-the-scenes updates

Track Newsletter Performance

After sending your newsletter, you can review campaign engagement in PhotoBiz Marketing.

You can monitor email opens, link clicks, and engagement trends. This can help you understand what your audience responds to and improve future newsletters.

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