How to Choose the Right Coupon Type (Percentage vs Dollar Discounts)

PhotoBiz offers multiple coupon types so you can run promotions that fit your business goals. The two most commonly used options are percentage-off coupons and dollar-off coupons. While both reduce prices for your clients, they work best in different situations. This guide explains the differences and helps you choose the right coupon type for your promotion.

Understanding Coupon Types

Percentage-Off Coupons

Percentage-off coupons reduce the price by a set percentage.

Examples:

10% off a total order
20% off a single item
15% off a group of items

Best used when:

You want the discount to scale with the order total
You are running a store-wide or seasonal promotion
You are discounting higher-priced items or packages
You want consistent margins across different price points

Things to keep in mind:

Larger orders receive larger discounts
The final discount amount depends on what the client purchases

Dollar-Off Coupons

Dollar-off coupons subtract a fixed dollar amount from the price.

Examples:

$10 off a single item
$25 off a total order
$50 off a specific product or package

Best used when:

You want full control over the discount amount
You are offering a specific credit or reward
You want to offer a free or heavily discounted item
You are running a client-specific or referral promotion

Things to keep in mind:

The discount amount stays the same regardless of order size
Dollar-off coupons work well with minimum order requirements

Comparing Percentage vs Dollar Discounts

Use a percentage-off coupon if you want:

Discounts that scale with the purchase amount
Consistent savings across different products
A simple, broad promotion

Use a dollar-off coupon if you want:

A precise discount amount
To offer a free or nearly free item
A controlled, targeted promotion

Common Use Cases

Percentage-Off Coupons Work Well For:

Holiday or seasonal sales
Gallery-wide discounts
Promotions across multiple price ranges
Store-wide sales campaigns using coupon codes

Dollar-Off Coupons Work Well For:

Free or discounted prints
Complimentary products
Referral or loyalty rewards
Single-use or client-specific discounts

Helpful Notes

Only one coupon code can be used per order.
Coupons can be limited by:
- Number of uses
- Expiration date
- Minimum or maximum order totals
- Specific items or categories
Coupons apply only to purchases made through:
- Ecommerce
- Scheduler
- Client Galleries
Coupons do not apply to Invoices or Form Payments.

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