How Can I Add Google Adwords Conversion Tracking For My Custom Form?

How to Add Google Conversion Tracking to a Custom Form

Overview

Google Ads conversion tracking helps you measure when someone submits a form after interacting with one of your ads. This can help you understand which ads, keywords, and campaigns are generating leads for your business.

PhotoBiz custom forms include tracking settings for each individual form. These settings include Visit Tracking, which can be used for code that loads when the form is viewed, and Conversion Tracking Script, which is used for code that loads after the form is submitted.

This guide explains where to add Google Ads tracking code to an individual custom form in your PhotoBiz account.

Before You Begin

You will need the tracking code or instructions from your Google Ads account before starting. Google Ads conversion tracking may include more than one code component.

In many Google Ads setups, the Google tag or Google Tag Manager container is added so it can load when the form is viewed. The conversion event snippet or conversion tracking script is added so it can load after the form is submitted.

PhotoBiz is not affiliated with Google or Google Ads. PhotoBiz Support can help you access the form tracking settings and add the code you provide. For questions about your Google Ads account, Google tag, Google Tag Manager setup, conversion action, event snippet, or reporting, please contact Google Ads Support or your marketing provider.

STEP ONE

Log into your PhotoBiz account and click FORMS in the left-side menu. This will open your Forms Dashboard and display the forms available in your account.

STEP TWO

Click the name of the custom form where you want to add your Google Ads tracking code. This opens the form editor where you can manage the form’s fields, settings, and tracking options.

If you have multiple forms, you can use the search option to find the form you want to update.

STEP THREE

Click the gear icon in the top right corner of the form editor. From the dropdown menu, click Tracking.

This opens the tracking settings for the individual form you selected.

STEP FOUR

Review the two tracking sections available for the form: Visit Tracking and Conversion Tracking Script.

Use Visit Tracking for Google Ads code that should load when the form is viewed. In many setups, this may be the Google tag or a Google Tag Manager container. This section is for tracking activity on the form page before the visitor submits the form.

Use Conversion Tracking Script for the Google Ads conversion event snippet or conversion tracking script that should load after the form is submitted. Code added to this section is added to the thank you page for the form, which appears after a successful form submission.

Form Visit Tracking

STEP FIVE

Paste each Google Ads tracking code into the appropriate section based on the instructions from Google Ads or your marketing provider.

If Google gives you a sitewide Google tag, that code will usually go in Visit Tracking so it can load when the form is viewed.

If Google gives you a conversion event snippet or conversion tracking script for the completed form submission, that code will usually go in Conversion Tracking Script so it can load on the thank you page after the form is submitted.

Forms Conversion Tracking Script

FINAL STEP

Click Save Changes to apply your tracking settings.

After saving, submit a test entry through the form to confirm the form works as expected. Your Google Ads account may take time to process and display conversion activity after the tracking code has been added.

Additional Options or Helpful Notes

Google Ads was previously called Google AdWords. Some older instructions or code references may still use the AdWords name.

Google Ads conversion tracking setups can vary. Some accounts use the Google tag directly, while others use Google Tag Manager. Always follow the instructions provided in your Google Ads account or by your marketing provider.

The Visit Tracking section is for code that should load when someone views the form.

The Conversion Tracking Script section is for code that should load after someone successfully submits the form.

If you are using this form on a Content Site or Portfolio Site and already have visit tracking installed there, you may not need to add the same visit tracking code again. Confirm your setup with Google Ads Support or your marketing provider.

If conversions are not appearing in Google Ads, check your conversion action, tag setup, event snippet, Google Tag Manager triggers, and reporting settings with Google Ads Support or your marketing provider.

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