How should I set up my Fine Art images as products?

How to Sell Fine Art Prints as Products (Without Using Client Galleries)

This article explains how to sell fine art prints directly on your PhotoBiz website using ECommerce Products, without using Client Galleries. This setup is ideal for photographers and artists who want to showcase individual pieces, tell the story behind their artwork, and offer multiple sizes, materials, or finishes. Products provide a clean, professional shopping experience similar to a traditional online store. Pricing is handled through product options, allowing flexibility without creating multiple listings.

Prerequisites

Before you begin, make sure you have:

An active PhotoBiz account
At least one merchant or payment method connected
Your artwork image files ready to upload

If you have not connected a merchant yet, see How Do I Set Up A New Merchant?

STEP ONE

Log into Your PhotoBiz Account and click on ECOMMERCE in the left-side menu.

STEP TWO

At the top of the screen, hover over SELL ONLINE, then click PRODUCTS from the dropdown menu.

STEP THREE

Create a new product.

Click the NEW PRODUCT button.

Pro Tip

If you plan to sell multiple types of artwork, such as landscapes, portraits, or collections, consider setting up Product Categories first to keep your store organized.

STEP FOUR

Add your artwork details.

Enter the following information:

Product Name – The title of your artwork
Description – The story, inspiration, or details about the piece
Price – Set this to $0.00 for now
Image Requirement – Leave this blank

Review the additional settings:

Charge Tax – Enable if applicable
Charge Shipping – Enable if you will be shipping physical prints
Additional Shipping Cost – Add if certain prints require extra shipping
Active – Turn this on when you are ready for the product to be available

Click CREATE PRODUCT to continue.

STEP FIVE

Upload your artwork images.

Click the IMAGES tab on the left side of the product editor and upload your main artwork image.

You may also upload additional images, such as framed examples, close-up details, or paper texture samples.

STEP SIX

Create a print size option.

Click the OPTIONS tab, then click NEW OPTION.

Configure the option as follows:

Option Name – For example, “Select Your Print Size”
Display Price - controls if price is displayed next to print size or only in total amount.
Required – Set this to required so a selection must be made

Click SAVE CHANGES.

STEP SEVEN

Add sizes and pricing as sub-options.

Under the option you created, add sub-options for each size or variation:

Sub-Option Name – For example, 8x10, 11x14, 16x20
Additional Price – The price for that size
Text Field (optional) – Enable if you want buyers to add notes
Image (optional) – Upload a specific image for that size or finish

Click ADD OPTION to save each sub-option. Repeat for all sizes or styles you offer.

PRO TIP:

Options act as the question, such as “What size would you like?”
Sub-options act as the answers, such as “8x10” or “16x20.”

You can also create additional options for materials, framing, or finishes.

How Pricing Works at Checkout

The final price is calculated dynamically based on customer selections.

The formula is:

Base Price

Sub-Option Price
= Total Price

Example:

Base Price: $0.00
8x10 Print: +$50 → Total $50
11x14 Print: +$75 → Total $75

Any additional upgrades, such as framing or personalization, are added automatically during checkout. Customers will see the price update live as they make selections.

FINAL STEP

Hide the $0.00 base price from the product display.

To prevent “$0.00” from showing before a size is selected:

Hover over SETTINGS
Click GENERAL
Scroll to When the price of an item is set to $0.00
Select Hide price until greater than $0.00
Click SAVE CHANGES

Additional Options & Helpful Notes

If you plan to sell many similar pieces, you can save time by copying an existing product and updating the artwork, description, and pricing.

See How to Copy a Product for step-by-step instructions.

To display your artwork on your website, add a Products Block to any page in the Website Builder.

Click here to learn how to copy a product

Connect Product Blocks To Your Website

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