Being able to measure your website is an important factor for SEO. With Google's Page Speed Testing tool it breaks down web page measurements into four categories: Performance, Accessibility, Best Practices, & SEO, which allows us to get a better understanding of how our website performs on a technical level.
Together we will explore some common factors that affect a webpage's performance score.
EXCESS JAVASCRIPT
JavaScript is a powerful scripting language commonly used to enhance interactivity and dynamic content on web pages. However, when an abundance of JavaScript code is present, it can lead to longer load times and slower page rendering.
Some common causes for excess JavaScript to occur are third party embedded plugins, embedded videos, tracking codes such as Google Analytics, and Google reCAPTCHA.
These aren't necessarily bad to have, but it is important to know that they will affect website performance and loading times.
THERE IS TOO MUCH CONTENT
An excess of page content adversely affects performance and load times due to increased data transfer, larger file sizes, and heightened resource demands. This results in slower loading, particularly on slower connections and devices with limited capabilities.
Keeping page content short and simple is also crucial for effective communication and user engagement. Concise content ensures that users quickly grasp key information without feeling overwhelmed.
OPTIMIZE YOUR IMAGES
The PhotoBiz 9 builder offers multiple layout options for showcasing your images. However, performance issues may arise if the chosen layout orientation differs from the actual orientation of the image.
To avoid this issue, ensure that your images are presented in the correct format. Avoid displaying square images as circles and portraits as landscapes for example.
REDUCE THE FILE SIZE
The size of a file can significantly impact performance when it comes to web content. Larger file sizes require more time and bandwidth to download, leading to slower loading times. It is important to keep files on your webpages under 2mb to ensure better load times.
PRO TIP!
If you want to learn more ways to improve your performance score, seize the opportunity now! Sign up for SEO Go and discover the strategies that will elevate your website's performance, enhance user experience, and drive impactful results.
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